virtualization of design and production a thesis - Bilkent University

the speed and productivity of firms. With the spread of dematerialized tools of
designers, the companies also obtain the chance of marketing their products so
long before they prepare their facilities for production.
4.2. Instances under Question
In order to clarify the arguments that have been presented so far, it is intended to
give some specific examples from four different design branches. This attempt is
considered to be a kind of exploration of how design and production technologies
affect different disciplines in terms of their presentations. Special emphasis will
be made on the representative images of virtual prototypes and how these
prototypes are used to exercise in marketing. These instances have been selected
from product design, fashion design, architectural design and transportation
design respectively.
4.2.1. Product Design: Virtual and Rapid Prototype of a Lighting Luminarie
The relevant design is the project of a spotlight designed for ZER Electronics
Company situated in Ankara. Industrial designer Refik Burak Atatür was the
leader of the project from the initial design concept to the execution of virtual
and rapid prototyping. The whole course of the design and prototyping has been
exercised through CAD/CAM technology.
The design consisted of two complicated plastic parts that hold a halogen lamp
between them. Two metal parts on the sides fix the spotlight to the ceiling and
stabilize the main body. The outer square plastic part covers the main body
generating an aesthetic outlook. The outer part is also designed to be replaceable
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