virtualization of design and production a thesis - Bilkent University

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I certify that I have read this thesis and that in my opinion it is fully adequate, in scope and in quality, as a thesis for the degree of Master of Fine Arts. Assist. Prof. Dr. Mahmut Mutman (Principle Advisor) I certify that I have read this thesis and that in my opinion it is fully adequate, in scope and in quality, as a thesis for the degree of Master of Fine Arts. Assist. Prof. Andreas Treske I certify that I have read this thesis and that in my opinion it is fully adequate, in scope and in quality, as a thesis for the degree of Master of Fine Arts. Assist. Prof. Dr. Murat Karamüftüoğlu Approved by the Institute of Fine Arts . Prof. Dr. Bülent Özgüç, Director of the Institute of Fine Arts ii . . .
ABSTRACT VIRTUALIZATION OF DESIGN AND PRODUCTION Başar Erdener MFA in Graphic Design Supervisor: Assist. Prof. Dr. Mahmut Mutman July, 2006 This study aims to make an analysis on the meaning of products with regards to recent developments in design and production technologies. The notions of the use, exchange and sign values of products are aimed to be questioned and explored through relevant instances within the consumption logic. Mass customization, as an outcome of recent advances in technology is argued through its effects on the meaning and presentations of products within the market. It is also discussed in this thesis how the computer aided design and manufacturing affects the mode of production and how this reflects on the representations of products that we encounter. Keywords: Computer Aided Design, Mass Customization, Use Value, Exchange Value, Sign Value, Hyperreality, Industrial Design iii
Page 1: VIRTUALIZATION OF DESIGN AND PRODUC
Page 5 and 6: ACKNOWLEDGEMENTS I would like to ex
Page 7 and 8: 3.2.2 Photorealistic Rendering and
Page 9 and 10: LIST OF FIGURES Fig.1 Stages of arc
Page 11 and 12: 1. INTRODUCTION 1.1. The Aim and th
Page 13 and 14: marketing and production risks, the
Page 15 and 16: 2. EXPLORING THE MEANINGS OF PRODUC
Page 17 and 18: Apparently, speaking of a material
Page 19 and 20: In one of his earlier works Jean Ba
Page 21 and 22: and reified into a code in the eyes
Page 23 and 24: other words there are only needs be
Page 25 and 26: sense will always be an ‘essentia
Page 27 and 28: magazines make up a system that is
Page 29 and 30: consciousness of God; in mass art,
Page 31 and 32: would be plain ‘consumer informat
Page 33 and 34: appropriation by society, for there
Page 35 and 36: transformed into a consumer. In act
Page 37 and 38: important to understand how this te
Page 39 and 40: analyses, these applications also c
Page 41 and 42: observation. Baker explains the rea
Page 43 and 44: elationship with the model in anyth
Page 45 and 46: Fig.2 Photorealistic rendering of a
Page 47 and 48: coextensitivity: it is genetic mini
Page 49 and 50: When we apply the Baudrillard’s c
Page 51 and 52: Fig. 4 The conventional product cyc
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prototyping (RP) for a more customi
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these customers’ tastes to sell t
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individual wants and needs can be a
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3.4.3. Rapid Prototyping and Rapid
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Fig.10 The rapid prototype of compl
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machines for the manufacture of pro
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4. RECONSIDERATION OF THE DOINANT V
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of potential rejection. Even if the
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Fig.12 3D renderings of spotlight 5
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Fig. 13 Rapid prototype models for
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Fig.14 Rapid prototype and computer
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transformed to a computer system. O
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offers but also for the living cond
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The conventional method for archite
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Fig.18 The virtual model of the İM
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mass production, at least the proje
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All the design and production appli
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This sign value of objects, reinfor
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Sign value of objects as Baudrillar
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homogenous market and right after t
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through virtualization of design an
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Bauman, Zygmunt and T. May. Thinkin
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Webster, Greame. “Computers and 3
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