virtualization of design and production a thesis - Bilkent University

expectations that it had created within the public are some printed virtual images,
two lost prototypes and records of a live broadcast publicity show.
4.3. Reconsideration of Dominating Values of Products within the Market
Regarding the three examples that have been presented before, one can obtain a
general idea of the effects of computer aided design systems on the design and
marketing of the products. However, if one has to make a thorough analysis out
of these instances exploring the common points, one will find out more than the
simple idea of the impact of CAD throughout the process. Actually, this
technology has transformed the whole course of design and presentation of
design in various fields. The virtualization of design has not only affected the
marketing strategies but also has influence on the consumers so that one can
generate new dimensions on the topic. Two main arguments can be raised
considering the instances of ZER Electronics, Taşyapı Construction Company
and JETPA.
4.3.1. Reconsidering the Sequence of Product Generation
All the three projects had the one common point: they had gone through
processes of integrating computer aided design but they have not finalized as
mass produced or constructed.
In the case of the spotlight, the company is trying to market a product by
presenting its hyperreal images with a prototype that only resembles the product
in form and assembly. However, it is not for sure that the company would
somehow succeed in production in the later steps. Despite a possible failure in
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