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virtualization of design and production a thesis - Bilkent University

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pr<strong>of</strong>essional issues along with new technology <strong>of</strong>fer an integrated usage <strong>of</strong> all<br />

these three. This means an architect may use curvatures <strong>and</strong> smooth surfaces <strong>and</strong><br />

represent them in two dimensional graphics just as a product <strong>design</strong>er does. Due<br />

to the breath <strong>of</strong> the topic, most <strong>of</strong> the relevant instances will be considered<br />

around the notion <strong>of</strong> product <strong>design</strong> <strong>and</strong> architectural <strong>design</strong>.<br />

3.2. Focus on Computer Aided Design<br />

In one <strong>of</strong> the brochures that IBM Company delivers for a promotion <strong>of</strong> CATIA<br />

CAD s<strong>of</strong>tware, it says:<br />

“Invest in IBM PLM (Product Lifecycle Management) to make<br />

your business flourish - Optimize your product development<br />

process from concept to rollout. Cut time-to-market by months,<br />

even years. Reach the market dem<strong>and</strong> at the right time with the<br />

products consumers dem<strong>and</strong>. Become a company that <strong>of</strong>fers<br />

product <strong>design</strong>ers the tools to view the entire product<br />

development picture in real time. Speed both new product <strong>and</strong><br />

those already in the pipeline with effective virtual prototyping<br />

<strong>and</strong> testing. Encourage more innovative thinking by analyzing<br />

an exp<strong>and</strong>ed number <strong>of</strong> <strong>design</strong> choices. Design products right<br />

–the first time. Design products faster. Share them with your<br />

customers sooner. Wipe out idle time in your existing process.<br />

Use <strong>design</strong> time more efficiently. Enable your engineers <strong>and</strong><br />

<strong>design</strong>ers to complete tasks in minutes instead <strong>of</strong> hours <strong>and</strong><br />

days.”<br />

Computer aided <strong>design</strong> has been used in <strong>design</strong> applications to generate 2D <strong>and</strong><br />

3D virtual models <strong>of</strong> products, visualize their appearances <strong>and</strong> mechanically<br />

analyze their structure. Depending on the outcomes <strong>of</strong> these simulations <strong>and</strong><br />

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