virtualization of design and production a thesis - Bilkent University

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ÖZET TASARIM VE ÜRETİMİN SANALLAŞTIRILMASI Başar Erdener Grafik Tasarımı Yüksek Lisans Programı Danışman: Yard. Doç. Dr. Mahmut Mutman Temmuz, 2006 Bu çalışma, tasarım ve üretim teknolojilerindeki son gelişmeleri göz önüne alarak, ürünlerin anlamlarını analiz etmeyi amaçlamaktadır. Ürünlerin kullanım, değişim ve gösterge değerleri, tüketim mantığı içinde, ilgili örnekler vasıtasıyla araştırılmakta ve sorgulanmaktadır. Teknolojideki en son gelişmelerin bir sonucu olarak seri uyarlama, pazardaki ürünlerin anlamları ve sunumları üzerindeki etkileri bağlamında tartışılmaktadır. Bunun yanısıra, bilgisayar destekli tasarım ve üretim metodlarının, üretim biçimlerine olan etkisi ve bu etkinin karşılaştığımız ürünlerin sunumlarına olan yansımaları irdelenmektedir Anahtar Kelimeler: Bilgisayar Destekli Tasarım, Seri Uyarlama, Kullanım Değeri, Değişim Değeri, Gösterge Değeri, Hipergerçeklik, Endüstriyel Tasarım iv
ACKNOWLEDGEMENTS I would like to express my gratitude to my thesis supervisor Mr. Mahmut Mutman, for his continuous support, motivation and most significantly for his faith in me to be able to pursue this study. I am always inspired by his invaluable insight and intellect both towards the academic issues and to the world. I feel lucky to be nourished by his ideas that guided me in this thesis as well as my whole graduate study. I feel indebted to acknowledge the company of my fellow students and roommates Ceren Selmanpakoğlu, Ardan Özmenoğlu, Itır Tokdemir and Tuba Ayas not just for their support in my thesis and studies but for the sole reason of their presence at all times. Also, the invaluable conversations that we had together positively contributed to my knowledge in various disciplines of art, design and philosophy. I would like to thank coffee for making me awake; beer for cheering me up; music for keeping me alive; friends for keeping me fresh; books for making me think and lastly to all the unnamed-untitled details that I felt the contribution to this study. Last, but of course not least, I would like to thank my family for their continuous love and support over all the years. Even if this has been remote for some time, I always know their interest in my studies and most importantly they can make me feel their presence in all the good and bad moments that I have. They just provide more than a son and a brother could expect which made me dedicate this thesis to them although I still owe more. v
Page 1 and 2: VIRTUALIZATION OF DESIGN AND PRODUC
Page 3: ABSTRACT VIRTUALIZATION OF DESIGN A
Page 7 and 8: 3.2.2 Photorealistic Rendering and
Page 9 and 10: LIST OF FIGURES Fig.1 Stages of arc
Page 11 and 12: 1. INTRODUCTION 1.1. The Aim and th
Page 13 and 14: marketing and production risks, the
Page 15 and 16: 2. EXPLORING THE MEANINGS OF PRODUC
Page 17 and 18: Apparently, speaking of a material
Page 19 and 20: In one of his earlier works Jean Ba
Page 21 and 22: and reified into a code in the eyes
Page 23 and 24: other words there are only needs be
Page 25 and 26: sense will always be an ‘essentia
Page 27 and 28: magazines make up a system that is
Page 29 and 30: consciousness of God; in mass art,
Page 31 and 32: would be plain ‘consumer informat
Page 33 and 34: appropriation by society, for there
Page 35 and 36: transformed into a consumer. In act
Page 37 and 38: important to understand how this te
Page 39 and 40: analyses, these applications also c
Page 41 and 42: observation. Baker explains the rea
Page 43 and 44: elationship with the model in anyth
Page 45 and 46: Fig.2 Photorealistic rendering of a
Page 47 and 48: coextensitivity: it is genetic mini
Page 49 and 50: When we apply the Baudrillard’s c
Page 51 and 52: Fig. 4 The conventional product cyc
Page 53 and 54: prototyping (RP) for a more customi
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these customers’ tastes to sell t
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individual wants and needs can be a
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3.4.3. Rapid Prototyping and Rapid
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Fig.10 The rapid prototype of compl
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machines for the manufacture of pro
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4. RECONSIDERATION OF THE DOINANT V
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of potential rejection. Even if the
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Fig.12 3D renderings of spotlight 5
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Fig. 13 Rapid prototype models for
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Fig.14 Rapid prototype and computer
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transformed to a computer system. O
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offers but also for the living cond
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The conventional method for archite
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Fig.18 The virtual model of the İM
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mass production, at least the proje
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All the design and production appli
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This sign value of objects, reinfor
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Sign value of objects as Baudrillar
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homogenous market and right after t
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through virtualization of design an
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Bauman, Zygmunt and T. May. Thinkin
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Webster, Greame. “Computers and 3
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