virtualization of design and production a thesis - Bilkent University

offers but also for the living conditions that it promises. The project is promoted
with the slogan containing ‘luxurious residential area’ and the firm presents itself
as the ‘expert’ of luxury in Turkey.
The size of the land is 140.00 m 2 and the construction area would fill
approximately %7 of the premise. The rest of the land is reserved for natural
parks and recreation areas. The project consisted of ten tower blocks and each of
them is designed to be thirty-three floors. (Arkitera, 01 March 2005) Regarding
the research that has been done, the project seems to be perfectly resolved and
ready to be executed and already most of the rooms has been reserved or sold to
customers.
Just after the project is approved, the construction of project has been initialized
by June 2006, and it is aimed to be finished in 36 months. But long before the
construction, the advertisements of the project were released via various media
like the internet, newspapers, and television. The obvious side of this promoting
style is the visual language that it uses. Apparently, the project is not
materialized yet but still the virtual images and animations of the area are
promoted. These computerized images seem to be satisfying the potential
customers because the visualization of the project has been so perfectly
generated that it creates the atmosphere of an actual residence and recreation
area. You can even encounter the aerial view or imaginary people living in this
virtual project in the advertisements (fig.17).
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