virtualization of design and production a thesis - Bilkent University

The conventional method for architecture and construction industry is to promote
the building via scaled models that they present in their offices. However, with
the introduction of CAD rendering and animation software, this conventional
method has been replaced with a more persuasive one. In the case of the latter,
these recent techniques that the Taşyapı Company uses, promises the consumers
the life style that they will experience through the still or animated images.
The computer animations of buildings that are shown on the television go
through the buildings as if you take a virtual tour within the area. This type of
visualization is another tool that the companies favor to present and market their
project long before the actual construction. Therefore, the integration of CAD
becomes the inevitable means of both design and promotion of design with its
capabilities.
4.2.4. Transportation Design: 3D Models and Prototypes of a Car
Automotive industry is one of the most competitive industries with its advanced
production means and complex management structure. The concentration and
investment on design and R&D are enormous compared to other industries since
the companies have to spend effort for more efficient, aesthetic and economical
models. The competition between the companies makes the situation more
challenging. Thus, founding and pursuing a production plant for the automotive
sector requires a vast investment as well as adequate expertise and technique.
However, a recent example attempted to challenge this view. The relevant design
is a prototype car called ‘İmza 700’ which has been designed and prototyped by
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