virtualization of design and production a thesis - Bilkent University

transformed into a consumer. In actuality, the sheer profusion
of images works at the same time to counter any shift in the
direction of reality, subtly to fuel feelings of guilt by means
of continual frustration., and to arrest consciousness in the
level of a phantasy of satisfaction. In the end the image and
the reading of the image are by no means the shortest way to
the object, merely the shortest way to another image. The
signs of advertising thus follow upon one another like the
transient images of hypnagogic states” (Baudrillard 177).
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