virtualization of design and production a thesis - Bilkent University

system. The process as a whole excluded the production facility except for rapid
prototyping which is also another converted format from the CAD. Even the
presentations to the customers were performed through realistic renderings of the
spotlight.
The company has not started production yet and this does not seem possible
unless they have a batch type order from one of the customers. Only then the
company will start to reconsider its in-house facilities and decide on whether
producing it within the workshop or order production from outside.
4.2.2. Fashion Design: Customized Trainers through Computer Models
Adidas, being one of the most popular sportswear company, has recently initiated
a project called “Mi Adidas” to produce customized trainers for consumers
(introduced in 2002 on a wide scale). This customization and orders can only be
performed in specialized Adidas shops all over the world because the
consumption process is quite different than buying standard mass produced
shoes.
The official website of Adidas explains the customization process in three steps.
In the first step, the customers’ feet are scanned via a foot-scanning system to
determine the exact length, width of each foot. The uniqueness of each foot,
whether one of them is bigger than the other, is transformed into computable data
for the best-fitting trainers. As a second step, another computer integrated system
determines the pressure distribution of each foot to find out what performance
features you need. All these results are reviewed by experts after the data is
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