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virtualization of design and production a thesis - Bilkent University

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difficulty in underst<strong>and</strong>ing the images; s<strong>of</strong>tware was therefore<br />

written that removed a line if it was hidden behind another<br />

line. The convincing representation <strong>of</strong> solid surfaces was the<br />

next breakthrough. And so the three-dimensional modeling<br />

systems began to climb to the level <strong>of</strong> photorealistic<br />

representation that is seen today” (Baker 50).<br />

While <strong>design</strong>ing a product through certain s<strong>of</strong>tware, you can observe the<br />

mathematically drawn lines <strong>and</strong> surfaces real time on the screen. You may<br />

manipulate the image, rotate, pan, <strong>and</strong> zoom in <strong>and</strong> out so that you may observe<br />

every small detail on the drawing. However, one <strong>of</strong> the most exceptional features<br />

<strong>of</strong> some advanced CAD s<strong>of</strong>tware is their ability to make a photo realistic<br />

rendering <strong>of</strong> products that could be perfectly presented as inseparable from a<br />

photographic image. This may be illustrated as taking a snapshot from a<br />

perspective view. By adding material, texture, surface, color <strong>and</strong> environmental<br />

lighting, you may visualize a realistic effect. (Fig. 2 <strong>and</strong> Fig.3) It is even possible<br />

to make animations <strong>and</strong> simulations by using a similar method <strong>of</strong> editing the<br />

surfaces.<br />

This is the crucial point where computer simulations gain a philosophical<br />

perspective since the boundaries between the actual <strong>and</strong> virtual, real <strong>and</strong><br />

simulated diminish. The <strong>design</strong>ed product is represented as an image that has no<br />

connection with reality but presented as real which has strong connotations to a<br />

situation <strong>of</strong> the hyperreal as Baudrillard suggests in his book “Simulations <strong>and</strong><br />

Simulacra”.<br />

For Baudrillard, in the world <strong>of</strong> late capitalism, reality <strong>and</strong> its connections has<br />

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