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virtualization of design and production a thesis - Bilkent University

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analyses, these applications also constitute data <strong>of</strong> the products for <strong>production</strong>.<br />

There is advanced <strong>design</strong> s<strong>of</strong>tware that is to perform these particular duties such<br />

as realistic rendering <strong>and</strong> product simulations. These are not just to prepare the<br />

piece for <strong>production</strong> but they are rather to test, simulate, animate or make a<br />

realistic visual rendering <strong>of</strong> the <strong>design</strong> which thus becomes more <strong>and</strong> more free<br />

from material concerns <strong>and</strong> turn into representations <strong>and</strong> images. Now, most <strong>of</strong><br />

the graphic <strong>design</strong>, architecture <strong>and</strong> l<strong>and</strong>scape <strong>design</strong> are first simulated through<br />

the screen, presented to the customers <strong>and</strong> then executed as real.<br />

Efficient communication is essential for any kind <strong>of</strong> <strong>design</strong> process <strong>and</strong> it is this<br />

sort <strong>of</strong> communication that the products come out without any misunderst<strong>and</strong>ing<br />

<strong>and</strong> defects in the <strong>production</strong> process. Technical or non-technical drawing is<br />

therefore, “is the tool that <strong>design</strong>ers use to ‘talk to themselves’ as well as the<br />

means by which they externalize their ideas <strong>and</strong> communicate them to others”<br />

(Baker 30) In the case <strong>of</strong> conventional <strong>design</strong> processes, the media for a product<br />

<strong>design</strong>er or architect consists <strong>of</strong> sketching, technical drawing, perspective<br />

drawing, rendered perspective drawing <strong>and</strong> modeling. Except for the modeling<br />

part which is also performed manually, all the others are dependent on the basic<br />

instrument <strong>of</strong> drawing. What the computers have done in principle is the<br />

perfection <strong>of</strong> these drawings, perfection <strong>of</strong> calculation in vectored forms <strong>and</strong><br />

generation <strong>of</strong> a virtual model which is perfected according to certain<br />

mathematical formula on the virtual world.<br />

Complementary to the perfection <strong>of</strong> drawing, the s<strong>of</strong>tware also has the ability to<br />

animate <strong>and</strong> simulate the mathematically drawn models. Structural analysis,<br />

29

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