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virtualization of design and production a thesis - Bilkent University

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transformed to a computer system. Once customers have chosen personalized<br />

function <strong>and</strong> fit, they can test the shoes before heading to the final process <strong>of</strong><br />

<strong>design</strong>. The very last step consists <strong>of</strong> the material selection, base structure<br />

determination <strong>and</strong> surface graphics with customized colors <strong>and</strong> individual<br />

embroidered monograms. All these steps are performed with the help <strong>of</strong> a<br />

configuration system, a PC-based sales kiosk leading the customers <strong>and</strong> the sales<br />

clerk through the whole customization process. The system also visualizes the<br />

results <strong>and</strong> connects the point <strong>of</strong> sale with the fulfillment system.<br />

Fig.15 Steps <strong>of</strong> Mi Adidas customization<br />

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