virtualization of design and production a thesis - Bilkent University

mass production, at least the project is already pretending to be actual through
the computer images.
The Mashattan project is also a kind of promise for the customers. This promise
originates from the well established computer images and the reliability of the
company in public. Certainly, several agreements with suppliers and workers
may have been done in advance for the construction. However, considering the
marketing of the residential area, the point is not about the real buildings and
plants but of a virtual one that is promised to be constructed. Again, we observe
nothing more than photorealistic computer images and animated images.
The conditions are worse in the very last example of İMZA 700. The JETPA
Company with its invisible production plant and invisible workers promises to
produce the global car of Turkey. The only starting point of this imaginary
factory and fantasy investment is the two prototypes and some computer
generated images. We may observe neither any production facilities nor any
attempts to do it but on the other hand the scenario has been perfectly performed
through the live broadcast publicity shows.
Thus, the production of actual products or buildings is not compulsory anymore
to market the products. Companies should not have to produce their products in
order to sell them, but conversely, they make profit out of the technology they
use since the technology offers adequate information for the consumers about the
features of a product or building. It is already declared that most of the
Mashattan tower blocks has been sold so far, although they have just started to
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