virtualization of design and production a thesis - Bilkent University

uild the blocks. Therefore, the possibilities of computer aided design and
computer graphics are enough to persuade the potential customers.
Conventional means of product generation is to design the product first and to
produce it. After the design has been resolved and the first batch is produced,
then the company starts to market the product via advertisements, slogans and
quality guarantee…etc. the last step was the sales and sometimes, marketing
stage was collaborating with the sales to minimize the time spent on making
profits. However, with the vast integration of computer within the design and
manufacturing, this conventional sequence of product generation seems to be
altered. Now the marketing process seems to take over production. Moreover,
sales have been initialized well before production in the case of Mashattan
project.
The production process is disavowed because working with material tools instead
of cheaper expertise would eliminate investment risks in the first place.
Secondly, it would eliminate marketing risks when we consider the ZER
Company example. Despite the enormous lack in production facilities, the
hyperreal images that are presented to potential customers save the company
from unnecessary investments like mould making, assembly expenditures,
craftsmanship and more importantly production time. It would be just the same if
JETPA, ignoring the invisible production plant and invisible employment, got
adequate demand and positive attitude from the market. Although the whole
project turned out to be a dream, at least the company had the courage to present
some sort of a designed product through images and prototypes.
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