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virtualization of design and production a thesis - Bilkent University

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Prototyping has a crucial importance in product <strong>design</strong> process. From the early<br />

stages <strong>of</strong> <strong>design</strong> process, such as mock-up building, to the finishing steps, (i.e.<br />

usability tests, physical durability tests, functional experiments) prototypes have<br />

proven their value. Although 3D virtual models created with the help <strong>of</strong> CAD<br />

s<strong>of</strong>tware seems relatively satisfactory for the product <strong>design</strong>ers (Chua 598), this<br />

satisfaction does not include all steps <strong>of</strong> a <strong>design</strong> process: “In focus groups,<br />

ideation groups, <strong>and</strong> ethnography studies, the invited participants prefer to see<br />

<strong>and</strong> feel the real products, not just look at computer-generated images.[…]<br />

Generating perhaps dozens <strong>of</strong> progressively refined prototypes, the process<br />

moves each one a step closer to satisfying consumer dem<strong>and</strong> for a product that<br />

works well, is inexpensive to buy, looks cool, <strong>and</strong> is pleasing to touch” (Wright<br />

36). In the light <strong>of</strong> this information it is obvious that Rapid Prototyping systems<br />

can bring valuable benefits in process <strong>of</strong> product <strong>design</strong> in terms <strong>of</strong> model <strong>and</strong><br />

prototype building with their high speed <strong>of</strong> model <strong>production</strong>, accurate models<br />

<strong>and</strong> simple operating needs.<br />

On the other h<strong>and</strong>, Rapid Manufacturing (RM) refers to the direct <strong>production</strong> <strong>of</strong><br />

finished goods from a rapid prototyping device. “This definition suggests that<br />

true rapid manufacturing systems are those that employ additive processes to<br />

deliver finished goods directly from digital data, eliminating all tooling.” (Bak<br />

340)<br />

Although the mass <strong>production</strong> <strong>of</strong> a product is the last step <strong>of</strong> a product’s creation<br />

cycle, it has a pr<strong>of</strong>ound effect on the <strong>design</strong> process. Factors such as material<br />

50

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