03.03.2013 Views

virtualization of design and production a thesis - Bilkent University

virtualization of design and production a thesis - Bilkent University

virtualization of design and production a thesis - Bilkent University

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

4. RECONSIDERATION OF THE DOINANT VALUES OF PRODUCTS<br />

4.1. Effects <strong>of</strong> Relevant Technology on the Steps <strong>of</strong> Product Generation<br />

As computer aided <strong>design</strong> <strong>and</strong> manufacturing technology advances at a high<br />

pace, various means regarding product generation go under an inevitable<br />

transformation. Form the initial <strong>design</strong> idea to the user, a product has to go<br />

through a lot <strong>of</strong> steps including <strong>design</strong>, <strong>production</strong>, <strong>design</strong> management,<br />

marketing, distribution <strong>and</strong> selling. Each <strong>and</strong> every step contributes to the<br />

process with its own specific know-how <strong>and</strong> expertise for the sole reason <strong>of</strong><br />

making pr<strong>of</strong>it. In terms <strong>of</strong> conventional experience, a product has to be <strong>design</strong>ed<br />

<strong>and</strong> already produced to take its place in the competitive market. The<br />

presentation <strong>of</strong> the product is either via captive advertisements or via spatial<br />

practice along with an actual experience.<br />

However, computer aided <strong>design</strong> <strong>and</strong> the capabilities that it has brought to the<br />

competitive arena seem to introduce the <strong>production</strong> <strong>and</strong> marketing firms to<br />

diverse perspectives. Apparently, a <strong>production</strong> company, under inevitable<br />

monetary concerns, tries to provide its capabilities with adequate expertise that<br />

would eliminate its risks within the market. The most significant among these<br />

risks is perhaps a potential failure in <strong>design</strong> or <strong>production</strong> that would possibly<br />

result in a failure in the market. It would be time consuming if the firm has to<br />

reconsider the chain <strong>of</strong> <strong>production</strong>, detect the defect <strong>and</strong> try to eliminate it in<br />

order to obtain a better result. But if the problem is in the <strong>design</strong> in a broader<br />

55

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!