virtualization of design and production a thesis - Bilkent University
virtualization of design and production a thesis - Bilkent University
virtualization of design and production a thesis - Bilkent University
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4. RECONSIDERATION OF THE DOINANT VALUES OF PRODUCTS<br />
4.1. Effects <strong>of</strong> Relevant Technology on the Steps <strong>of</strong> Product Generation<br />
As computer aided <strong>design</strong> <strong>and</strong> manufacturing technology advances at a high<br />
pace, various means regarding product generation go under an inevitable<br />
transformation. Form the initial <strong>design</strong> idea to the user, a product has to go<br />
through a lot <strong>of</strong> steps including <strong>design</strong>, <strong>production</strong>, <strong>design</strong> management,<br />
marketing, distribution <strong>and</strong> selling. Each <strong>and</strong> every step contributes to the<br />
process with its own specific know-how <strong>and</strong> expertise for the sole reason <strong>of</strong><br />
making pr<strong>of</strong>it. In terms <strong>of</strong> conventional experience, a product has to be <strong>design</strong>ed<br />
<strong>and</strong> already produced to take its place in the competitive market. The<br />
presentation <strong>of</strong> the product is either via captive advertisements or via spatial<br />
practice along with an actual experience.<br />
However, computer aided <strong>design</strong> <strong>and</strong> the capabilities that it has brought to the<br />
competitive arena seem to introduce the <strong>production</strong> <strong>and</strong> marketing firms to<br />
diverse perspectives. Apparently, a <strong>production</strong> company, under inevitable<br />
monetary concerns, tries to provide its capabilities with adequate expertise that<br />
would eliminate its risks within the market. The most significant among these<br />
risks is perhaps a potential failure in <strong>design</strong> or <strong>production</strong> that would possibly<br />
result in a failure in the market. It would be time consuming if the firm has to<br />
reconsider the chain <strong>of</strong> <strong>production</strong>, detect the defect <strong>and</strong> try to eliminate it in<br />
order to obtain a better result. But if the problem is in the <strong>design</strong> in a broader<br />
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