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virtualization of design and production a thesis - Bilkent University

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coextensitivity: it is genetic miniaturization that is the<br />

dimension <strong>of</strong> simulation. The real is produced from<br />

miniaturized cells, matrices, <strong>and</strong> memory banks, models <strong>of</strong><br />

control <strong>and</strong> it can be reproduced an indefinite number <strong>of</strong> times<br />

from these. It no longer needs to be rational, because it no<br />

longer measures itself against either an ideal or negative<br />

instance. It is no longer anything but operational. In fact, it is<br />

no longer really the real because no imaginary envelops it<br />

anymore. It is hyperreal produced from a radiating syn<strong>thesis</strong> <strong>of</strong><br />

combinatory models in a hyperspace without atmosphere”<br />

(Baudrillard 2).<br />

For Baudrillard, imitation is completely different than simulation. It is apparent<br />

from the quotation that he makes from Littré as follows:<br />

“Whoever fakes an illness can simply stay in bed <strong>and</strong> make<br />

everyone believe he is ill. Whoever simulates an illness<br />

produces in himself some symptoms” (Littré qtd .in<br />

Baudrillard, 3).<br />

The former still has connections with the reality since the illness can be<br />

objectively understood by medical <strong>and</strong> scientific studies. At least a clear<br />

examination might be executed to reveal the trueness <strong>of</strong> the illness. However, if<br />

the person is claiming to be ill <strong>of</strong> some sort, then he makes the scientific rules<br />

invalid for an objective explanation. It would be hard to tell if the person is really<br />

ill or imitating to be ill that makes the situation exactly paradoxical; the patient is<br />

both ill <strong>and</strong> not at the same time. If a symptom can be produced, writes<br />

Baudrillard, then symptoms can no longer be seen as the facts <strong>of</strong> nature <strong>and</strong><br />

medicine loses its meaning.<br />

37

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