virtualization of design and production a thesis - Bilkent University

small dimensions of the project were rather appropriate for the making of rapid
prototype models. With the feedback from the tangible models, the project
continued in order to solve the actual problems observed on the prototype model.
Then the designer returned back to computer model and made the required
transformations and demanded another prototype for another testing.
After a series of computer models and rapid prototype applications, every detail
of the spotlight has been resolved and the design of the project has been
finalized. However, now the company faced with the problem of the inadequate
production facilities that had been neglected before. The question of ‘how to
produce such a big batch’ remained as an inevitable question mark because
spotlight manufacturing demanded a sort of advanced mass production facilities
due to the number of demand in a big building. Besides, architectural lighting
market expects considerably large quantities of products one at a time which
does not seem possible for ZER Company to handle.
In order to solve this problem, the company returned back to computer models
and decided to have computer renderings of the form and details of the product
so that they would at least have something to show to the potential customers.
The general manager decided to market the product with the computer renders
and the latest rapid prototype model so that the company would have orders from
them to produce demanded batch.
It is quite noticeable that all the investment throughout the project is on the
expertise i.e. industrial designers, engineers, and a high performance computer
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