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126 MONETARY ECONOMICS<br />

5.9 Microeconomic transactions models of the dem<strong>and</strong> for<br />

money<br />

Since Friedman’s Revised Quantity Theory, <strong>theoretical</strong> work on the dem<strong>and</strong><br />

for money has been far outweighed by the huge number of empirical studies.<br />

We have already considered the post-Keynesian advocacy of endogenous<br />

money <strong>and</strong> mentioned the buffer stock approach to the dem<strong>and</strong> for<br />

money in Chapter 4. Since the buffer stock approach is best seen as an<br />

attempt to find a <strong>theoretical</strong> justification for empirical results, we return to<br />

it in Chapter 6. Apart from these, the only developments have been microeconomic<br />

transactions models that have grown from attempts to justify the<br />

holding of money for transactions purposes within general equilibrium<br />

models. The most prominent models of this kind (McCallum, 1989;<br />

McCallum <strong>and</strong> Goodfriend, 1992; Dowd, 1990) analyse the dem<strong>and</strong> for<br />

money in terms of the shopping time saved in carrying out transactions<br />

through the use of money (as distinct from barter). Shopping time saved has<br />

value since it can be used to earn income or to obtain utility from other uses.<br />

In McCallum <strong>and</strong> Goodfriend’s (1992) version, an agent maximizes<br />

present <strong>and</strong> future utility from the consumption of goods <strong>and</strong> leisure. He<br />

currently holds a stock of bonds <strong>and</strong> money (the purchasing power of which<br />

is eroded by expected inflation); <strong>and</strong> the economy provides a stream of<br />

opportunities for the earning of further income by selling labour services<br />

<strong>and</strong> for re-arranging consumption over time through a capital market in<br />

which bonds may be bought <strong>and</strong> sold. Consumption goods can be obtained<br />

in exchange for income only by shopping for them.<br />

The amount of time required for shopping increases with the quantity of<br />

consumption goods bought, but is negatively related to the size of real<br />

money balances carried on shopping trips. It follows that a decision to hold<br />

more money now, ceteris paribus, reduces shopping time, leaving more<br />

time for current leisure <strong>and</strong>/or increased labour supply <strong>and</strong> future real<br />

income. Equations can be derived from the model for current <strong>and</strong> future<br />

dem<strong>and</strong>s for consumption, leisure, bond holding, money holding, <strong>and</strong> the<br />

supply of labour.<br />

These are highly <strong>theoretical</strong> models that were principally intended to<br />

overcome criticisms that general equilibrium theory did not provide a role<br />

in the economy for money. The dem<strong>and</strong> for money function that can be<br />

derived from them can be compared with Friedman’s. In McCallum <strong>and</strong><br />

Goodfriend, the dem<strong>and</strong> for money is related to inherited assets; expected<br />

unearned income (non-human wealth); current <strong>and</strong> expected future wage<br />

rates (human wealth); interest rates <strong>and</strong> inflation rates. Since decisions

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