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UTB-CBIRD Report: “At the Crossroads” Survey 36<br />

Str<strong>at</strong>egic Effectiveness: M<strong>at</strong>amoros<br />

M<strong>at</strong>amoros respondents are generally not impressed with their region’s<br />

effectiveness in providing economic development str<strong>at</strong>egies, Table 3.8. About<br />

40% <strong>of</strong> respondents are pleased with the effectiveness <strong>of</strong> str<strong>at</strong>egies for the<br />

development <strong>of</strong> the maquila industry; however, less than one third <strong>of</strong> the<br />

respondents think the region is effective in economic diversific<strong>at</strong>ion and 25% or<br />

less believe the region is effective in all the other listed economic development<br />

str<strong>at</strong>egies. At the bottom <strong>of</strong> the “effectiveness list” is:<br />

⇒ A “can do” <strong>at</strong>titude for the border region (15%)<br />

⇒ Leveraging <strong>of</strong> community assets (15%)<br />

⇒ Cross border collabor<strong>at</strong>ion (15%)<br />

⇒ A regional str<strong>at</strong>egy targeting economic development for job and wealth<br />

cre<strong>at</strong>ion (13%)<br />

Table 3.8. M<strong>at</strong>amoros Effectiveness: Key Str<strong>at</strong>egies<br />

Economic Development Str<strong>at</strong>egies Effectiveness<br />

Further development <strong>of</strong> maquiladoras 40%<br />

Economic diversific<strong>at</strong>ion 31%<br />

Promotion/support <strong>of</strong> new business incub<strong>at</strong>ors 25%<br />

Cross-border infrastructure to effectivly handle transit and flow <strong>of</strong> people, cars and trucks 25%<br />

Retention/expansion <strong>of</strong> existing industries/business 24%<br />

Promotion/support <strong>of</strong> local entrepreneurs in high-tech/high-value added industries/businesses 24%<br />

Economic Development collabor<strong>at</strong>ion <strong>of</strong> cities/counties on the US side <strong>of</strong> the border 24%<br />

Reloc<strong>at</strong>ion <strong>of</strong> industries/businesses from outside region 23%<br />

More/Better use <strong>of</strong> fund<strong>at</strong>ions funds 19%<br />

Economic Development collabor<strong>at</strong>ion <strong>of</strong> cities on the Mexican side <strong>of</strong> the border 17%<br />

A "can do" <strong>at</strong>titude for the border region 15%<br />

Leveraging <strong>of</strong> community assets 15%<br />

Cross border collabor<strong>at</strong>ion 15%<br />

A Regional str<strong>at</strong>egy targeting eco dev. Job & Wealth cre<strong>at</strong>ion 13%<br />

Source: UTB-CBIRD 2002<br />

Figure 3.12 presents M<strong>at</strong>amoros’s most critical economic development<br />

str<strong>at</strong>egies th<strong>at</strong> are also considered least effectively provided as follows:<br />

⇒ A “can do” <strong>at</strong>titude for the border region<br />

⇒ Regional Str<strong>at</strong>egy -- Economic Development Plans Focusing on Job<br />

Cre<strong>at</strong>ion<br />

⇒ Promotion/support <strong>of</strong> Local Entrepreneurs in High-tech/high-value<br />

Added Industries/businesses Access to Venture Capital<br />

⇒ Promotion/support <strong>of</strong> Local Start-up Industries/businesses<br />

⇒ Economic development collabor<strong>at</strong>ion <strong>of</strong> cities on the Mexican side <strong>of</strong> the<br />

border (Municipios)<br />

Una Region -- Un Futuro

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