10 Draft Integrated Waste Management Plan - City Council - City of ...

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2012 Davis Integrated Waste Management Plan The City has a recycling Facebook page: Facebook.com/DavisRecycling.org. As of July 2, 2012, the DavisRecycling.org Facebook page has 540 fans. In February 2012, the City began customizing the DavisRecycling Facebook page with branding and apps. A new profite picture was uploaded and apps were included to tie the DavisRecycling Twitter account to the Facebook page. A YouTube app was also added, so that the Recycling Pogram staff could share informative recycling and composting videos on the Facebook page. See Appendix Q for screen shots of before and after Facebook customization. One of the benefits of Facebook as an outreach tool is the Insights tool that provides statistics and demographics of all the people who have liked a page, commented, viewed, shared, etc. See Appendix Q for some of the demographics and statistics provided by Facebook Insights. Recycling Program staff attended Chamber Day on the Quad in 2011 and offered students the chance to spin the prize wheel if they liked the DavisRecycling Facebook page. City staff brought a laptop so that students could log into Facebook and like the page. The page grew 50 fans from that single event. More students were interested in liking the Facebook page, but the battery on the laptop died partway through the event and there was no power outlet to plug in the laptop. For the rest of the event, staff relied on students with smartphones to go to the Facebook page and click “like”. The wifi internet was very slow on campus, and a number of students gave up when their phones wouldn’t load the page quickly. The City also has a Twitter account for recycling: Twitter.com/DavisRecycling. As of July 2, 2012, the Twitter account has 127 followers and 10 lists (groups of Twitter accounts that are following DavisRecycling). See Appendix Q for a snapshop of the DavisRecycling Twitter account. Recycling Program staff manages the Facebook and Twitter accounts and tries to post and tweet at least 3 times a week, or as time allows. 6.1.4 Miscellaneous Electronic Outreach More and more, the City is emphasizing electronic means to send messages, updates and reminders to residents and businesses. Below is a list of some of the electronic outreach methods currently used by Recycling Program staff. DRAFT Email Lists City staff sends out emails to apartment communities, community service groups, green businesses and other miscellaneous community groups about upcoming events such as composting classes, bulky items events and other important recycling, composting and waste reduction information. Earth 911.com This is a free online guide to local resources including recycling centers, how to recycle, pollution prevention and how to help protect the environment. The City has an account with Earth 911 and manages the data for several sites in Davis, keeping the information on what is accepted for recycling and reuse updated. Davis Wiki This local Wiki has several pages on recycling, composting, waste reduction, etc. City staff keeps an eye on these pages and updates them as needed. Davis Community Network Calendar of Events City staff use this online calendar to post event information on composting classes and bulky item drop-off days. Page | 6-36
2012 Davis Integrated Waste Management Plan The City also has a variety of brochures, posters and fliers that are available to download from DavisRecycling.org. Staff is in the process of reorganizing the material on DavisRecycling.org so that there will soon be a separate webpage for all the posters, fliers, labels, etc. that are available to download. 6.1.5 Printed Outreach For budgetary and environmental reasons, the City is starting to move away from printed outreach materials, where possible. However, there are still a variety of brochures, pamphlets, guides and fliers that the City does still produce and distribute on a regular basis. Some of these are listed below. Recycling Guide (discussed in detail in 10.1.6) iBIN Recycling Fliers Construction and Demolition Diversion Regional Recycling Group Backyard Composting Guide Worm Compost Brochure Food Scrap Composting Brochure Grasscycling Brochure Yard Materials Management Pollution Prevention and Yard Material Piles Yolo County Household Hazardous Waste Fliers Yolo County Recycling Calendars iBIN Recycling Fliers Yard Material Placement Guides iBIN Recycling Magnets Split-Cart Recycling Magnets Used Motor Oil Recycling Magnets Used Motor Oil Recycling Brochures Buy Recycled Brochure Shop Smart Brochure Utility Bill Inserts DRAFT These brochures are available online at DavisRecycling.org. When possible, these materials are printed in-house either in the City mailroom or by using the Public Works Department printers and copy machines. If the job is large or more complex, the City will send out a request for quotes to local printers, specifying a minimum recycled-content paper. The lowest bidder is awarded the job. 6.1.5.1 Davis Recycling Guide Every few years, the City produces a comprehensive recycling booklet that is mailed out to all Davis addresses. The latest version, “Recycling is the Key” was sent out February 2011. This 8 th edition recycling guide has user-friendly navigation bars on the sides and QR scan codes that link directly to DavisRecycling.org. Recycling Program staff use the QR codes to link printed material to electronic information as part of the effort to switch to electronic outreach. Page | 6-37
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