10 Draft Integrated Waste Management Plan - City Council - City of ...

2012 Davis Integrated Waste Management Plan
Newspaper
o Monthly Davis Enterprise Environmental Column
o Press Releases
Radio Advertisements
o KDRT talk show interviews
o Free radio PSA’s
Television
o Davis Media Access talk show interviews
o Davis Media Access Community Bulletin Board (slides)
o Davis Government Channel Slides
Online News/Blogs
o iSeeDavis.com Videos
o Davis Patch
Community Newsletters
o Senior Scene
o Various apartment community newsletters
o The Digging Fork
Since 1995, the Davis Enterprise has graciously granted the Recycling Program a free Environmental Column.
Currently, the Environmental Column is printed in the Davis Enterprise on the first Friday of every month. The
column covers current events, seasonal recycling and waste reduction reminders and various other timely
environmental messages (example: water conservation reminders in the summer, street sweeping reminders in
the fall, etc.).
City staff often sends recycling, composting and waste reduction information for inclusion in various
community newsletters, including the Senior Scene, The Gardening Fork, the Covell Commons newsletter,
various apartment community newsletters and others.
Below is a list of paid media sources that the Recycling Program has used.
Newspaper Advertisements
Radio Advertisements
o RRG Used Oil Recycling Campaign advertisements
o Entercom radio advertising
Television
o RRG Used Oil Recycling Campaign TV advertisements
Billboards along I-80 (partnership with Yolo County to promote used oil recycling)
DRAFT
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