10 Draft Integrated Waste Management Plan - City Council - City of ...

2012 Davis Integrated Waste Management Plan
This booklet includes information on the acceptance of all rigid plastics #1-#7 and the weekly Household
Hazardous Waste Drop-Off Days held at the Yolo County Central Landfill. The printing and distribution of this
guide was funded by CalRecycle.
Extra copies of the Davis Recycling Guide are available at City Hall and DWR. Copies are also distributed by
staff at events. Recycling Program staff receives community development reports and sends out the recycling
guides to new homeowners in town.
6.1.5.2 Utility Bill Inserts
FIGURE 6-2 LATEST RECYCLING GUIDE “RECYCLING IS THE KEY”
The City switched to enveloped mailers for utility bills in February 2012. This switch made it possible to
include fliers with the utility bills. There is a fee for including a bill insert in the utility bill.
DRAFT
The Recycling Program was the first to take advantage of this opportunity and included the Yolo County
Household Hazardous Waste Drop-off Event flier with the February 2012 utility bill. A recycling flier was also
included with the June 2012 utility bill.
The main benefit of utility bill inserts is the ability to widely distribute outreach messages while avoiding the
cost of postage, which can cost more than simply printing a flier. However, utility bill inserts are limited to the
people who receive city utility bills—usually only property owners will receive these messages. Residents
living in rental housing will generally not receive these messages. Utility bill inserts may be best utilized when
combined with other forms of outreach.
6.1.5.3 Outreach Distribution
One of the issues with printed materials is the difficulty of getting the material to the target audience. Delivering
printed material directly to addresses via the postal service is effective, but very expensive. For example, a
simple black and white printed postcard that was mailed out to all Davis addresses in 2008 cost $6,472: $2,321
to print the postcard and $4,151 for postage.
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