10 Draft Integrated Waste Management Plan - City Council - City of ...

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2012 Davis Integrated Waste Management Plan As per usual outreach, every year the City gives recycling fliers to all apartment properties to distribute to their residents in September after turnover. 6.2 Evaluation of Alternatives Listed below are some alternative options for outreach. In looking at outreach alternatives, it is important to consider that zero waste strategies place a higher emphasis on paperless forms of outreach. 6.2.1 Targeted Outreach In addition to the City’s regular programmatic outreach, the City also performs targeted outreach on new policies and programs. A few of the possible upcoming issues that will require extensive targeted outreach include the implementation of a variable single-family residential rate and a composting solution (containerization of yard materials and acceptance of food scraps for composting). These issues require a multi-faceted outreach program utilizing all methods of current outreach and possibly some of the alternatives listed above as well. Below is a possible outreach schedule for one of these issues. Council direction—take the item to City Council and receive direction on the scheduled outreach and implementation schedule Survey customers about their preferences and concerns Press releases with up-to-date information on current stage of implementation Community meetings/workshops Creation of a webpage to distribute information Meeting with businesses groups (Davis Downtown Business Association, Chamber of Commerce, etc.) Meeting with community groups (Lions Club, Rotary Club, Soroptimist, Odd Fellows, etc.) Creating an advisory committee (similar to the Water Advisory Committee) Schools—posters and education materials 6.2.2 Surveys DRAFT Surveys are a useful tool to engage the community involvement and assess their opinions, preferences and concerns about current and future solid waste policy. Through the use of electronic and in person surveys, the City could increase the amount of surveys that are done in order to help determine future solid waste policy. 6.2.3 Social Media Campaign Using the existing Facebook and Twitter accounts, the Recycling Program could launch a social media campaign to build a recycling community, engage with customers on waste reduction and recycling topics, address customer concerns and build awareness on environmental issues. A Facebook outreach campaign may have the following elements: Update Facebook page Create a brand look for DavisRecycling.org on Facebook specific to the message being sent Experiment with extreme customization Frequent posting of pictures Ask questions Page | 6-48
2012 Davis Integrated Waste Management Plan Create contests More frequent postings Facebook ads Use Facebook Events for composting classes, and other special events A Twitter outreach campaign may have the following elements: Update Twitter page Create a brand look for DavisRecycling on Twitter specific to the message being sent More frequent posting Ask questions Create contests The City may also look into further encouraging other online reuse options such as Facebook Marketplace, Freecycle and Craig’s List. 6.2.4 Quarterly Mailer The City could create a quarterly mailer that addresses recycling, composting, waste reduction and other solid waste issues (such as the Utility Connection newsletters used to do). This is a very effective method of outreach as it can reach every address in Davis. This outreach piece could be mailed out to all customers on a quarterly basis. The mailer can address current issues (for example: composting in the spring, reducing waste and moving information in the summer, general recycling information in the fall and HHW and U-waste in the winter). Staff can design the mailer in-house and find a local printer to produce and mail the outreach piece. A postcard size might be the most economical and effective method to produce and mail a simple and straightforward outreach piece. This alternative may be costly, depending on the size of the mailer. As mentioned in 10.1.9, the most expensive part is often not the printing, but the postage. When sending out a quarterly mailer, the City can take advantage of bulk mail postage rates (which are cheaper than first class), but this is still likely to be very expensive. The bulk postage to send out a simple flier to all Davis addresses in February 2011 was $4,513. DRAFT Staff can work with local printers to keep printing costs down by adjusting the document size, etc. The City may be able to use CalRecycle grant funds to pay for the mailer, depending on the outreach messages and content of the mailer. Another issue that comes up with this option is public perception. Anytime the City releases a printed outreach piece, there are always a few folks who complain about the City “wasting money.” The issue is particularly sensitive with the recent economy and City budget issues. To mitigate this, Recycling Program staff are always careful to select a paper and printing style that does not “look expensive”. A matte-finish paper instead of high- gloss gives a better impression of being frugal with ratepayer’s money. Although sometimes it can be cheaper to print full color on glossy paper than two color print on matt-finished paper, public perception of what is expensive is important. The City wants customers to feel at ease that the City is not wasting their money. Staff strives to choose an economical printing option, while keeping in mind customer concerns. The City can also mitigate potential complaints by highlighting when grant funding is being used for a printed item, making that text prominent and including the CalRecycle logo instead of, or more obviously than, the City logo. Page | 6-49
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