10 Draft Integrated Waste Management Plan - City Council - City of ...

2012 Davis Integrated Waste Management Plan
FIGURE 6-5 JULY 2011 ENTERCOM RADIO EVENT AT TRADER JOES
6.1.8 Joint Campaigns with Yolo County and Sacramento County
Recycling Program staff partners with other nearby jurisdictions on various projects.
The Northern California Regional Recycling Group (RRG) is a collaboration of Northern California cities,
counties and other public agencies that work together on waste reduction and recycling concepts through a
variety of projects and media campaigns that promote personal action and behavior change. The RRG cities and
counties collectively create outreach campaigns to avoid duplication and purchase regional media to promote
recycling and waste reduction at a fraction of the cost that individual jurisdictions would have paid for equal
media outreach. The cities and counties contribute funds that pay for regional media buys, jointly organized
events, as well as the development of outreach materials, guides, booklets, publications and other educational
tools. This multi-jurisdiction collaboration creates the financial leverage necessary to make an impact in
behavior change across the entire regional area.
DRAFT
The RRG has two main projects every year—the Regional Used Oil campaign and the Holiday Recycling
Campaign.
Regional Used Oil campaign includes a website (RecycleUsedOil.com), TV and radio spots as well as surveys
and focus groups to determine the effectiveness of the campaign. The campaign promotes recycling of used oil
and filters and places an emphasis on extended oil change intervals. RRG participants pool their funds (most,
including Davis, use CalRecycle used motor oil recycling grant funds) for this campaign.
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