Why Bad Presentations Happen to Good Causes - The Goodman ...

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“Simplicity is the ultimate sophistication.” – Leonardo da Vinci
Building Better Presentations How to Take Your Audience from A to B There are many different ways to structure a presentation, and if you attend seminars or read books on the subject, you will invariably encounter experts who tout their way as the way. In my opinion, the best structure is the one you are most comfortable with, and even that may change from one presentation to the next. There may be times when a problem-solution format is best. On other occasions, a presentation that follows the arc of a story may be most appropriate. Or you may find yourself building a case like a courtroom lawyer. These are all reliable choices, but the important point here is that you have to choose. Presentations need structure just as tall buildings need steel frames. Otherwise, the whole thing can come crashing down on your head. The following section outlines a basic structure that can serve you well for a variety of subjects. I encourage you to investigate other possibilities (the books in the Resources section offer several), but if you are like many of our survey respondents who seek a better way to organize their material, the framework below may be the best place to start. The Audience: Start Here A common mistake in planning a presentation is asking yourself the seemingly innocent question, “What do I want to say?” Unfortunately, this places the initial focus on you and your material and not where it actually belongs: on the audience. Start with this question, and you are off on a path of building a case (or telling a story, or solving a problem) that may seem compelling to you, but may fall on deaf ears. Joel Bradshaw, a veteran political strategist who frequently works with environmental organizations, has seen many clients make this mistake. “Most conservation organizations think that you persuade people by marshaling a series of scientific arguments and facts to change people’s minds,” says Bradshaw. “In reality, that isn’t what happens. You change people’s minds by figuring out what is important to them – which is rarely science – and you present arguments on their terms.” To keep your focus on the audience, as Bradshaw recommends, think of the presentation as their journey along the continuum below. A Where they are. Where you want them to be. B pg. 19
Page 1 and 2: Why Bad Presentations Happen to Goo
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Page 5 and 6: Table Of Contents Acknowledgements
Page 7 and 8: Acknowledgements This book would no
Page 9 and 10: Chris Hershey, president of Cause C
Page 11 and 12: The last two chapters drill down in
Page 13 and 14: Chapter 1 : The Sorry State of the
Page 15 and 16: The Sorry State of the Art Why the
Page 17 and 18: waiting to be shared,” wrote anot
Page 19 and 20: And finally, skilled presenters kno
Page 21 and 22: 3. Expectations continue to lower t
Page 23: Chapter 2: Building Better Presenta
Page 27 and 28: By the end of my presentation, what
Page 29 and 30: Don’t download - synthesize “Wh
Page 31 and 32: David Garvin, a professor at the Ha
Page 33 and 34: with a spiritual message. Kennedy p
Page 35 and 36: 3. What keeps it interesting? Predi
Page 37 and 38: The tenants’ comments were once a
Page 39 and 40: “I get right to it,” says Gerry
Page 41 and 42: • Prepare for Q&A as you would an
Page 43 and 44: Chapter 3: Improving Your Delivery
Page 45 and 46: Improving Your Delivery Just Be You
Page 47 and 48: If you find it difficult to look st
Page 49 and 50: Tone Serious, sarcastic, playful, b
Page 51 and 52: Humor: The Funny Thing About Being
Page 53 and 54: Chapter 4: PowerPoint Is Your Frien
Page 55 and 56: PowerPoint Is Your Friend Seriously
Page 57 and 58: Say the words. Show the pictures. A
Page 59 and 60: Design outside the (white) box. Mos
Page 61 and 62: FIGURE 7 FIGURE 9 FIGURE 8 FIGUR
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Page 65 and 66: week’s episode of “Desperate Ho
Page 67 and 68: Unify elements to create a visual h
Page 69 and 70: Chapter 5: The Small Stuff (It’s
Page 71 and 72: The Small Stuff (It’s Worth Sweat
Page 73 and 74: How You Are Introduced In The Toast
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Evaluations Nothing improves perfor
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Bad Presentations: Our Tipping Poin
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Multimedia Learning Richard E. Maye
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Checklists to Go Questions for Audi
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7 Questions to Sharpen Your Storyte
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Appendix Survey Methodology and Res
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Section 1: Organizational Informati
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14. During a typical presentation y
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How Harmful? Not harmful Extremely
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Section 3: Self Evaluation The purp
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37. How many publications have you
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Kristen Grimm, President, Spitfire
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About the author Andy Goodman is a
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