Why Bad Presentations Happen to Good Causes - The Goodman ...

pg. 90
Appendix
Meet the Experts
Cause Communications and I would once again like to acknowledge and thank the following individuals
who generously shared their time and expertise with us. We encourage readers to visit their websites and to
consider these speakers for future meetings.
Cliff Atkinson, President, Sociable Media (Los Angeles, CA)
A writer, keynote speaker, and independent management consultant to top Fortune 500 companies,
Atkinson founded Sociable Media in 2001 to help clients use media in more engaging ways. His proficiency
with PowerPoint led Microsoft to invite him to write Beyond Bullet Points (which the company published
under its own banner in 2005). Atkinson has been invited to speak at the Wharton School of Business at
the University of Pennsylvania, the Anderson School of Management at UCLA, and for numerous corporate
clients. www.sociablemedia.com
Max Atkinson, President, Atkinson Communications (Wells, Somerset, U.K.)
A consultant on presentation skills, public speaking, speech writing and speaker training, Max (no relation to
Cliff) has worked for numerous companies in the UK and beyond. In 1985, he ran a seminar on speech writing
in the Reagan White House. His book, Lend Me Your Ears: All You Need to Know About Making Speeches and
Presentations (Random House UK, 2004) was published in the U.S. in the fall of 2005. www.speaking.co.uk
Joel Bradshaw, President, Joel Bradshaw Associates (Falls Church, VA)
A veteran political consultant and speaker, Bradshaw has worked on over 300 campaigns at all levels,
including the successful U.S. Senate bids of Barbara Boxer (D-CA) and Patty Murray (D-WA). He has
authored campaign manuals for the Democratic Congressional Campaign Committee, the Democratic
Senatorial Campaign Committee, as well as the American Medical Association. Bradshaw speaks about
strategic planning, political strategy and message development, conducting as many as 100 presentations in
a single year. orderoutofchaos@aol.com
Geoffrey Canada, President & CEO, Harlem Children’s Zone (New York, NY)
Author of Fist Stick Knife Gun: A Personal History of Violence in America, Canada was the recipient of the first
Heinz Award in 1994 for his work at Harlem Children’s Zone (HCZ), which he joined in 1983. (HCZ
works to enhance the quality of life for children and families in some of New York City’s most devastated
neighborhoods.) Canada holds a master’s degree in Education from Harvard University and has received
honorary degrees from Harvard University, Williams College, Wheelock College, John Jay College of
Criminal Justice, the Bank Street College of Education, and Lombard Theological Seminary. www.hcz.org
Marc Freedman, Founder & President, Civic Ventures (San Francisco, CA)
Author of Prime Time: How Baby Boomers Will Revolutionize Retirement and Transform America, Freedman
launched Civic Ventures to help more Americans find meaningful work in the second half of life. Freedman
received the 1995 Atlantic Fellowship in Public Policy and has been a guest commentator in The New York
Times, The Washington Post, The Wall Street Journal, and on National Public Radio. www.civicventures.org
Dynell Garron, Founder, The Funder’s Checklist (Oakland, CA)
The former director of Gap Foundation, Garron has developed and implemented grantmaking and
community relations strategies for Gap, Old Navy and Banana Republic stores across the United States. She
is author of The Funder’s Checklist: An Inside Look at How Funders Evaluate Proposals and Nonprofit Organizations
and founded her company in 2002 to help nonprofits navigate the grant-seeking process more effectively.
www.funderschecklist.com