Why Bad Presentations Happen to Good Causes - The Goodman ...

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Why Bad Presentations Happen to Good Causes was written by Andy Goodman. This edition was designed and published by Cause Communications (R. Christine Hershey, President). Survey design and analysis were supervised by Pam Loeb, Principal, Edge Research. Interviews with expert commentators were conducted by Andy Goodman and Lindsey Pollak. All text was edited by Bud Pollak. Copyright © 2006 by Andy Goodman and Cause Communications. All rights reserved. No part of this book may be reproduced in any form without written permission from the publisher. ISBN 0-9763027-2-1 Library of Congress Control Number: 2005935487 This book was made possible by the generous support of: The California Endowment The California Wellness Foundation The Edna McConnell Clark Foundation The Harbourton Foundation The William and Flora Hewlett Foundation The Robert Wood Johnson Foundation Open Society Institute The David and Lucile Packard Foundation The Sisters of Charity Foundation of Cleveland Surdna Foundation
Why Bad Presentations Happen to Good Causes and how to ensure they won’t happen to yours. Written, Designed and Published by Andy Goodman & Cause Communications Creators of Why Bad Ads Happen to Good Causes
Page 1: Why Bad Presentations Happen to Goo
Page 5 and 6: Table Of Contents Acknowledgements
Page 7 and 8: Acknowledgements This book would no
Page 9 and 10: Chris Hershey, president of Cause C
Page 11 and 12: The last two chapters drill down in
Page 13 and 14: Chapter 1 : The Sorry State of the
Page 15 and 16: The Sorry State of the Art Why the
Page 17 and 18: waiting to be shared,” wrote anot
Page 19 and 20: And finally, skilled presenters kno
Page 21 and 22: 3. Expectations continue to lower t
Page 23 and 24: Chapter 2: Building Better Presenta
Page 25 and 26: Building Better Presentations How t
Page 27 and 28: By the end of my presentation, what
Page 29 and 30: Don’t download - synthesize “Wh
Page 31 and 32: David Garvin, a professor at the Ha
Page 33 and 34: with a spiritual message. Kennedy p
Page 35 and 36: 3. What keeps it interesting? Predi
Page 37 and 38: The tenants’ comments were once a
Page 39 and 40: “I get right to it,” says Gerry
Page 41 and 42: • Prepare for Q&A as you would an
Page 43 and 44: Chapter 3: Improving Your Delivery
Page 45 and 46: Improving Your Delivery Just Be You
Page 47 and 48: If you find it difficult to look st
Page 49 and 50: Tone Serious, sarcastic, playful, b
Page 51 and 52: Humor: The Funny Thing About Being
Page 53 and 54:
Chapter 4: PowerPoint Is Your Frien
Page 55 and 56:
PowerPoint Is Your Friend Seriously
Page 57 and 58:
Say the words. Show the pictures. A
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Design outside the (white) box. Mos
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FIGURE 7 FIGURE 9 FIGURE 8 FIGUR
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I used a similar approach to keep s
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week’s episode of “Desperate Ho
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Unify elements to create a visual h
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Chapter 5: The Small Stuff (It’s
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The Small Stuff (It’s Worth Sweat
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How You Are Introduced In The Toast
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Evaluations Nothing improves perfor
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Bad Presentations: Our Tipping Poin
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Multimedia Learning Richard E. Maye
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Checklists to Go Questions for Audi
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7 Questions to Sharpen Your Storyte
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Appendix Survey Methodology and Res
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Section 1: Organizational Informati
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14. During a typical presentation y
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How Harmful? Not harmful Extremely
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Section 3: Self Evaluation The purp
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37. How many publications have you
Page 97 and 98:
Kristen Grimm, President, Spitfire
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About the author Andy Goodman is a
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