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dissertation in pdf-format - Aalto-yliopisto

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14 T. Heimonen and M. Virtanen<br />

we used and the results of our estimations. F<strong>in</strong>ally the conclusions, implications and<br />

limitations of the study are presented.<br />

2 Research outl<strong>in</strong>e and research questions<br />

In our previous papers we have used both regression analysis (RA) (Virtanen and<br />

Heimonen, 2007) and logistic regression (Heimonen and Virtanen, 2007) when analys<strong>in</strong>g<br />

almost the same data as that discussed here<strong>in</strong>. Moreover, <strong>in</strong> Virtanen and Heimonen<br />

(2007) we used correlation analysis to study the connection between growth and success.<br />

The <strong>in</strong>spiration for the current paper was the fact that, when us<strong>in</strong>g this k<strong>in</strong>d of data, one is<br />

faced with problems associated with the research design and objectives, the mean<strong>in</strong>g of<br />

outliers, and the applicability of the research methods. Thus <strong>in</strong> the process of learn<strong>in</strong>g<br />

about appropriate techniques the data should be ref<strong>in</strong>ed to elim<strong>in</strong>ate biases and to create a<br />

proper platform for a robust analysis of firms exhibit<strong>in</strong>g high performance. For example,<br />

when study<strong>in</strong>g growth and success simultaneously, the distribution will be highly<br />

skewed. Thus one should take <strong>in</strong>to account a priori probabilities when conduct<strong>in</strong>g logistic<br />

regression or discrim<strong>in</strong>ant analysis (DA). In this paper, we focus on simultaneous growth<br />

and success. A lot of the discussion relat<strong>in</strong>g to performance studies has been devoted to<br />

def<strong>in</strong>itions and measurement of different concepts, i.e., growth and success. Growth,<br />

even if it <strong>in</strong>cludes several dimensions (Davidsson and Wiklund, 2000; Delmar, 1997;<br />

Delmar et al., 2003), is easier to def<strong>in</strong>e than success s<strong>in</strong>ce it is difficult to f<strong>in</strong>d an<br />

objective measure of success. In this study success means f<strong>in</strong>ancial success, which<br />

<strong>in</strong>cludes profitability, solvency and liquidity.<br />

The purpose of this paper is to answer the follow<strong>in</strong>g questions:<br />

1 What are the factors that expla<strong>in</strong> simultaneous growth and success <strong>in</strong> different<br />

statistical models?<br />

2 What are the problems connected with different methods of analys<strong>in</strong>g HG and HS<br />

SMEs?<br />

3 How does the selection of different analytical techniques affect the results?<br />

4 How could we improve the robustness of the data and the methods used <strong>in</strong> the<br />

analysis?<br />

The subsidiary question that underlies the different methodological problems is: What<br />

k<strong>in</strong>d of impact does the ignorance of a priori probabilities have on the results of the<br />

analysis?<br />

In order to understand the research questions we would like to po<strong>in</strong>t out the dilemmas<br />

associated with us<strong>in</strong>g different methods for the data analysis. When RA is used properly<br />

we must assume that the data and error terms are normally distributed and that variances<br />

are equal. We can manipulate these features of the data by scal<strong>in</strong>g of the variables, us<strong>in</strong>g<br />

logarithmic (or other) trans<strong>format</strong>ions and by the use of dichotomic variables. But when,<br />

for example, we change a cont<strong>in</strong>uous variable to a dichotomic variable we lose<br />

<strong>in</strong><strong>format</strong>ion and the <strong>in</strong>terpretation of the coefficient is made more difficult.<br />

The problem of expla<strong>in</strong><strong>in</strong>g simultaneous fast growth and high success demands the<br />

use of a dichotomic variable as a dependent variable. This calls for the use of either DA<br />

or maximum likelihood methods when analys<strong>in</strong>g the data. When we use logistic

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