dissertation in pdf-format - Aalto-yliopisto
dissertation in pdf-format - Aalto-yliopisto
dissertation in pdf-format - Aalto-yliopisto
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
402 J. Siikonen et al.<br />
2 the firm’s <strong>in</strong>novation activity (number of <strong>in</strong>novations created dur<strong>in</strong>g the years 2003<br />
to 2005) the type(s) of <strong>in</strong>novation created and the degree of newness of the<br />
<strong>in</strong>novation(s)<br />
3 <strong>in</strong>novations’ effects on the firm’s turnover.<br />
Before the survey, the questionnaire was tested with three entrepreneurs of KIBS firms,<br />
and the feedback was used to adjust it. All firms <strong>in</strong>vited to participate were contacted by<br />
letter or telephone. Nearly 30% of the respondent announced that their bus<strong>in</strong>esses were so<br />
small or part-time <strong>in</strong> nature that they did not want to respond to the questionnaire. Of the<br />
returned questionnaires 213 could be used for the analysis, provid<strong>in</strong>g a satisfactory<br />
response rate of 19%.<br />
The first problem to be addressed <strong>in</strong> our empirical analysis of <strong>in</strong>novation activities of<br />
KIBS firms was to ensure that <strong>in</strong>novation and its effects on turnover growth of KIBS<br />
firms were adequately measured. In empirical studies of firms’ <strong>in</strong>novation, a common<br />
strategy is to measure <strong>in</strong>novation either by <strong>in</strong>put or output <strong>in</strong>dicators, even though there<br />
may be problems <strong>in</strong> measur<strong>in</strong>g them (see Becker and Dietz 2004; Rogers, 2004; Tether,<br />
2003). However, accord<strong>in</strong>g to Rogers (2004), proxy variables can be used to measure<br />
whether a firm produced some type of <strong>in</strong>novation <strong>in</strong> preced<strong>in</strong>g years. In this study we use<br />
this method, by divid<strong>in</strong>g the dependent variable (turnover growth) of firm’s <strong>in</strong>novation<br />
activity <strong>in</strong>to two classes: I and II (see Figure 1), accord<strong>in</strong>g to whether firms’ chief<br />
executive officers (CEOs) claimed that <strong>in</strong>novations <strong>in</strong>creased their turnover <strong>in</strong> 2005<br />
through renewal and development activity between 2003 to 2005 by more than 25% or<br />
less than 25%, respectively. We then applied a stepwise logistic regression model to<br />
analyse the effects of the <strong>in</strong>dependent variables. The variables and operationalisation are<br />
provided <strong>in</strong> Appendix 1.<br />
Figure 1 Measurement of variables<br />
Based on the KIBS classification, we then analysed if there was any l<strong>in</strong>kage between the<br />
impact of <strong>in</strong>novation and the firms’ class (I or II) by us<strong>in</strong>g logistic regression analysis<br />
(e.g., Cameron and Trivedi, 1998). We then attempted to identify, by means of logistic<br />
regression, dependent variables that <strong>in</strong>fluenced the probability of a firm hav<strong>in</strong>g more than<br />
25% turnover growth <strong>in</strong> the years 2003 to 2005.