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Access to Energy for the Base of the - Ashoka

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bill. Prevented from growing its cus<strong>to</strong>mer case, Codensa<br />

was able <strong>to</strong> increase revenue per cus<strong>to</strong>mer. The credit<br />

<strong>of</strong>fering was so successful that Codensa <strong>the</strong>n <strong>of</strong>fered<br />

magazine subscriptions and classifieds <strong>for</strong> sale.<br />

Codensa now covers 31% <strong>of</strong> <strong>the</strong> market <strong>for</strong> electronic<br />

appliances in Bogotá.<br />

A utility has two competitive advantages when it<br />

comes <strong>to</strong> consumer finance:<br />

� It has a database <strong>of</strong> payment his<strong>to</strong>ry with which<br />

<strong>to</strong> do an accurate credit scoring<br />

� It can invoice and collect small amounts at a<br />

very low marginal cost by including <strong>the</strong>m on <strong>the</strong><br />

electricity bill<br />

Benefits <strong>of</strong> grid connections are significant.<br />

Provivienda’s gas lines increased real income by 7%,<br />

decreased respira<strong>to</strong>ry illness by 30%, and created<br />

community organization and understanding that can be<br />

used <strong>to</strong> tackle o<strong>the</strong>r problems. Cus<strong>to</strong>mers paid five <strong>to</strong><br />

seven times less <strong>for</strong> piped natural gas than <strong>the</strong>y had<br />

paid <strong>for</strong> LPG. The poorest beneficiaries now pay $2 <strong>for</strong><br />

gas instead <strong>of</strong> $50.<br />

In Bogotá <strong>the</strong> impact on cus<strong>to</strong>mers was due <strong>to</strong><br />

newfound financial access; be<strong>for</strong>e Codensa, 66% <strong>of</strong><br />

cus<strong>to</strong>mers had no bank relationship.<br />

Pr<strong>of</strong>itable and growing<br />

businesses, not using<br />

subsidies<br />

Figure 7 Stand promoting Codensa credit program in local supermarket<br />

Four grid connection enterprises pr<strong>of</strong>iled have<br />

reached pr<strong>of</strong>itability and continue <strong>to</strong> grow. This<br />

pr<strong>of</strong>itability is due <strong>to</strong> a variety <strong>of</strong> fac<strong>to</strong>rs. Reduced<br />

losses, in <strong>the</strong> case <strong>of</strong> LYDEC and Conlog, revenue from<br />

newly <strong>for</strong>malized cus<strong>to</strong>mers, in <strong>the</strong> case <strong>of</strong> Conlog,<br />

LYDEC and Provivienda, and increased revenue from<br />

existing cus<strong>to</strong>mers, in <strong>the</strong> case <strong>of</strong> Codensa.<br />

Interview<br />

Gabriel Lanfranchi runs <strong>the</strong> Fundacion<br />

Provivienda Social program that connects<br />

Buenos Aires low income people <strong>to</strong> <strong>the</strong> gas grid.<br />

Gabriel, what is <strong>the</strong> most important fac<strong>to</strong>r<br />

<strong>to</strong> connect low income areas <strong>to</strong> <strong>the</strong> grid?<br />

The community must be highly involved, from <strong>the</strong> beginning <strong>of</strong> <strong>the</strong><br />

project. They have <strong>to</strong> participate in <strong>the</strong> design <strong>of</strong> <strong>the</strong> <strong>of</strong>fer<br />

and be associated <strong>to</strong> <strong>the</strong> management <strong>of</strong> <strong>the</strong> program as much<br />

as possible.<br />

This allows us <strong>to</strong> find local project sponsors who will convince<br />

<strong>the</strong>ir neighbors <strong>to</strong> subscribe <strong>to</strong> <strong>the</strong> scheme. And local ownership<br />

is <strong>the</strong> best way <strong>to</strong> guarantee that people will pay and take<br />

care <strong>of</strong> <strong>the</strong> infrastructures. On <strong>to</strong>p <strong>of</strong> that, this is an amazing<br />

opportunity <strong>to</strong> rein<strong>for</strong>ce <strong>the</strong> links within <strong>the</strong> community.

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