23.10.2012 Views

Access to Energy for the Base of the - Ashoka

Access to Energy for the Base of the - Ashoka

Access to Energy for the Base of the - Ashoka

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

34<br />

The simplest solutions are sometimes <strong>the</strong> most<br />

significant. A humble cooks<strong>to</strong>ve or a solar lantern<br />

makes a world <strong>of</strong> difference <strong>to</strong> someone breathing<br />

over a smoking fire, or reading by <strong>the</strong> timid flame <strong>of</strong> a<br />

dangerous kerosene lamp. Distributed devices such<br />

as efficient cooks<strong>to</strong>ves and solar lanterns emerge as<br />

an immensely powerful solution already enjoyed by<br />

hundreds <strong>of</strong> thousands <strong>of</strong> people. These mass-market<br />

devices are af<strong>for</strong>dable by <strong>the</strong> poorest <strong>of</strong> <strong>the</strong> poor. The<br />

challenge is making <strong>the</strong>m accessible <strong>for</strong> <strong>the</strong> 3b<br />

people who still cook over biomass or 1.6b without<br />

electricity.<br />

Device value chain Challenges Innovations<br />

R&D /<br />

Product design<br />

Product<br />

manufacturing<br />

Marketing<br />

Distribution<br />

Cus<strong>to</strong>mer<br />

finance<br />

Recharge<br />

Maintenance<br />

�<br />

�<br />

�<br />

�<br />

Mobilize R&D resources focused<br />

on Western markets<br />

Manufacture low-cost and<br />

reliable products adapted <strong>to</strong><br />

local needs<br />

Viably reach remote areas<br />

Develop a sustainable<br />

network <strong>to</strong> supply fuel<br />

recharge<br />

Recent innovations in distributed devices have<br />

reduced <strong>the</strong> cost <strong>of</strong> components and manufacturing, built<br />

rein<strong>for</strong>cing business models that employ local people,<br />

and leveraged citizen sec<strong>to</strong>r organizations <strong>to</strong> distribute<br />

effectively. D.light Design's founders Sam Goldman and<br />

Ned Tozun call it designing <strong>for</strong> <strong>the</strong> o<strong>the</strong>r 90%. Usually,<br />

R&D budgets are directed <strong>to</strong> <strong>the</strong> wealthy minority <strong>of</strong><br />

�<br />

�<br />

�<br />

�<br />

Leverage universities<br />

partnerships <strong>to</strong> do R&D<br />

Find suppliers and manufacturers<br />

in low-cost locations / do some<br />

assembly locally<br />

Work as much as possible with<br />

CSOs or businesses already<br />

present in location<br />

Provide strong distribution<br />

margins at all stages <strong>of</strong> <strong>the</strong><br />

value chain<br />

consumers. When <strong>the</strong> majority world becomes <strong>the</strong><br />

priority, solar lanterns or efficient cooks<strong>to</strong>ves are <strong>the</strong><br />

result. These devices display consideration <strong>of</strong> <strong>the</strong> needs<br />

and desires <strong>of</strong> low-income consumers. Successful<br />

devices are high value and low cost, and include details<br />

such as a plug that allows users <strong>to</strong> charge a mobile<br />

phone <strong>of</strong>f a solar lantern.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!