Access to Energy for the Base of the - Ashoka
Access to Energy for the Base of the - Ashoka
Access to Energy for the Base of the - Ashoka
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
COSMOS IGNITE INNOVATIONS<br />
Solar LED lanterns<br />
India, Asia, Africa and South-America<br />
Executive Summary:<br />
In 2004, Amit Chugh returned <strong>to</strong> India <strong>to</strong> found Cosmos Ignite along with Matt Scott who had just graduated from<br />
Stan<strong>for</strong>d. Cosmos is a pioneering global company that introduced solar LED lanterns <strong>to</strong> <strong>the</strong> BOP market with a fully <strong>for</strong>pr<strong>of</strong>it<br />
approach. Since <strong>the</strong>n, <strong>the</strong>ir venture sold several tens <strong>of</strong> thousands <strong>of</strong> 5-in-1 Mightylights and developed a full range<br />
<strong>of</strong> innovative solar devices. Thanks <strong>to</strong> Cosmos' low-cost design and micr<strong>of</strong>inance partners, down <strong>to</strong> BOP500 benefit<br />
from bright modern light <strong>to</strong> fulfill daily lighting and communication needs. With its upcoming scale-up, including series<br />
A financing, <strong>the</strong> development <strong>of</strong> a micro-franchised "energy kiosk" network and governmental partnerships, Cosmos<br />
expects <strong>to</strong> reach cumulative sales <strong>of</strong> 2m devices by 2011 while maintaining its 10% net margin.<br />
� Market launch: 2006 (first <strong>for</strong>-pr<strong>of</strong>it solar LED lantern<br />
project initiated in 2004)<br />
� Mightylight LED lantern (main product):<br />
� Up <strong>to</strong> 2.5Wc solar PV + AC/DC charging<br />
� 5-in-1 multipurpose use<br />
� Multiple bright settings<br />
� Optional mobile / radio charging<br />
� Complementary range <strong>of</strong> solar devices:<br />
� Mighty<strong>to</strong>rch (low-cost flash light)<br />
� Mightycharge (mobile charger)<br />
� Tens <strong>of</strong> thousands lamps sold in multiple countries<br />
(targets 2m by 2011)<br />
� Leadership: Matt Scott & Amit Chungh (Stan<strong>for</strong>d<br />
MBA)<br />
� HR: 32 full-time employees<br />
� Multinational infrastructure:<br />
� R&D in India, USA and Europe<br />
� In-house local manufacturing and assembly at<br />
Gurgaon plant in India<br />
� International sales through partners<br />
� Indian multi-channel selling through:<br />
� NGOs (also involved in initial pilots)<br />
� Micro-franchised village entrepreneurs network <strong>of</strong><br />
"energy kiosks"<br />
� Micr<strong>of</strong>inance institutions and retailers<br />
Project basic in<strong>for</strong>mation<br />
Mightylight set including <strong>the</strong> solar PV, AC and DC chargers<br />
Mightycharge, low-costmulti-mobile charger<br />
45