Access to Energy for the Base of the - Ashoka
Access to Energy for the Base of the - Ashoka
Access to Energy for the Base of the - Ashoka
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CODENSA<br />
Slum Electricity grid connections<br />
Colombia<br />
Executive Summary:<br />
Codensa, a Colombian subsidiary <strong>of</strong> Endesa utilized its unique knowledge <strong>of</strong> 6m transactions each month <strong>to</strong> dramatically<br />
increase its revenue per cus<strong>to</strong>mer. For its 550k BOP cus<strong>to</strong>mers it <strong>of</strong>fered microcredit <strong>for</strong> electrical appliances and o<strong>the</strong>r<br />
household items. This grew average monthly operating income from targeted cus<strong>to</strong>mers from $23 <strong>to</strong> $32. The<br />
consumer credit business experiences less bad debt than <strong>the</strong> banking sec<strong>to</strong>r average.<br />
� Date <strong>of</strong> creation: 1997<br />
� Product / service delivered:<br />
� Credit (up <strong>to</strong> 4 times monthly income) <strong>to</strong> purchase<br />
electric appliances, insurance, magazines and<br />
classifieds<br />
� Repaid through electricity bill<br />
� Cus<strong>to</strong>mers: 550k clients from <strong>the</strong> lowest income<br />
strata<br />
� Leadership: General Manager: Cristián Herrera<br />
� Partners involved:<br />
� 18 retailers (Alkos<strong>to</strong>, Carrefour, Makro)<br />
� Over 120 electric appliance manufacturers (LG,<br />
Samsung, Sony, Micros<strong>of</strong>t, Mo<strong>to</strong>rola, Nokia,<br />
Phillips, Black & Decker)<br />
� Insurance (Mapfre)<br />
� Operational infrastructure and mechanisms:<br />
� Credit scoring and bad debt collection outsourced<br />
<strong>to</strong> specialized agencies<br />
� Delivery <strong>of</strong> products through retail partners<br />
� Marketing & promotion scheme:<br />
� Advertises through retail partners, in Codensa<br />
catalogue sent <strong>to</strong> clients, and on electricity bills<br />
Project basic in<strong>for</strong>mation<br />
Stand promoting <strong>the</strong> Codensa Hogar credit card<br />
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