Access to Energy for the Base of the - Ashoka
Access to Energy for the Base of the - Ashoka
Access to Energy for the Base of the - Ashoka
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ENVIROFIT INTERNATIONAL<br />
Mass-market biomass cooks<strong>to</strong>ves<br />
India & Global<br />
Executive Summary:<br />
Envir<strong>of</strong>it International develops energy-efficient, pollution-reducing technologies that enhance <strong>the</strong> environment, improve<br />
public health and foster local economic growth in developing countries. Envir<strong>of</strong>it’s biomass cooks<strong>to</strong>ves, developed in<br />
partnership with <strong>the</strong> Shell Foundation (investment) and Colorado State University’s Engines and <strong>Energy</strong> Conversion<br />
Labora<strong>to</strong>ry (R&D), target BOP500 cus<strong>to</strong>mers in rural and peri-urban India. Since market launch in 2008, ~50k families<br />
have purchased Envir<strong>of</strong>it cooks<strong>to</strong>ves <strong>to</strong> experience clean, fuel-efficient, fast-cooking using traditional biomass. Envir<strong>of</strong>it<br />
plans <strong>to</strong> launch new products and extend distribution <strong>to</strong> o<strong>the</strong>r countries.<br />
�� Market launch: 2008 in Sou<strong>the</strong>rn India, targets<br />
global reach<br />
�� Product delivered (since 2008): Range <strong>of</strong> highefficiency<br />
clean-burning cooks<strong>to</strong>ves from <strong>the</strong> B-1100<br />
single pot <strong>to</strong> <strong>the</strong> S-4150 double pot with chimney<br />
�� ~50k rural and urban cus<strong>to</strong>mers (target: 200k in<br />
2009, 10m within 5 years)<br />
�� Leadership: Ron Bills (Chairman & CEO)<br />
�� HR: ~53 FTEs (13 in USA, 40 in India), over 600<br />
indirect jobs<br />
�� Partners involved:<br />
� Investment and Indoor Air Pollution (IAP)<br />
awareness-raising: Shell Foundation<br />
� R&D: Engines and <strong>Energy</strong> Conversion Labora<strong>to</strong>ry,<br />
Colorado State University (~20 principal<br />
investiga<strong>to</strong>rs and staff)<br />
� Independent moni<strong>to</strong>ring: Berkeley Air<br />
� Market Research: MART<br />
�� Operational infrastructure:<br />
� Centralized manufacturing and global supply chain<br />
� Multi-tiered distribution sales channels, NGO<br />
partnerships, MFI partnerships and direct selling<br />
�� Marketing & promotion schemes: IAP awarenessraising<br />
campaigns, region-specific advertising,<br />
marketing collateral support, PR and direct marketing<br />
Project basic in<strong>for</strong>mation<br />
"Envir<strong>of</strong>it cooks<strong>to</strong>ves are not only meticulously<br />
engineered <strong>to</strong> reduce <strong>to</strong>xic emissions by 80%<br />
and fuel use by 50%; <strong>the</strong>y are also aes<strong>the</strong>tically<br />
designed and durable. Envir<strong>of</strong>it takes great<br />
pride in selling high-quality, af<strong>for</strong>dable products<br />
<strong>to</strong> typically underserved global markets".<br />
Ron Bills<br />
Chairman & CEO Envir<strong>of</strong>it International<br />
Envir<strong>of</strong>it S-2100 Clean Cooks<strong>to</strong>ve<br />
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