Access to Energy for the Base of the - Ashoka
Access to Energy for the Base of the - Ashoka
Access to Energy for the Base of the - Ashoka
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A Mightylight, Cosmos<br />
pioneering solar LED lantern<br />
A BP Oorja s<strong>to</strong>ve<br />
$ 10-45<br />
$ 15-30<br />
A typical Solar LED lantern contains:<br />
� A small solar panel (0.5-2.5W)<br />
� A bright LED light (up<strong>to</strong> 400 Lux)<br />
� A replaceable battery s<strong>to</strong>ring >10 hours <strong>of</strong> light<br />
Options may include:<br />
� Multiple bright settings<br />
� Battery level indica<strong>to</strong>r<br />
� Mobile charger<br />
Efficient and clean cooks<strong>to</strong>ves can rely on various fuels and technologies:<br />
� Wood and unprocessed biomass burned in an improved combustion chamber<br />
� Processed agricultural residuals catalyzed in a combustion chamber stirred up<br />
by an electric fan<br />
� LPG or plant oil burned with a burner<br />
� Solar energy heating a cooking chamber<br />
The growth trajec<strong>to</strong>ry <strong>of</strong> mass-market devices is channel, and it is difficult, time-consuming and<br />
impressive. BP has reached 350k cus<strong>to</strong>mers with its expensive <strong>to</strong> be an expert on multiple fronts. Still, new<br />
Oorja cooks<strong>to</strong>ve, which launched only in 2006, and entrants such as pro<strong>to</strong>s keep coming - and pro<strong>to</strong>s is<br />
created over 6k direct and indirect jobs. Envir<strong>of</strong>it had building a plant in Indonesia that can manufacture 50k<br />
sold over 50k efficient cooks<strong>to</strong>ves by <strong>the</strong> beginning <strong>of</strong> efficient cooks<strong>to</strong>ves, which is a strong sign <strong>of</strong><br />
2009, expects 200k cus<strong>to</strong>mers by <strong>the</strong> end <strong>of</strong> <strong>the</strong> year, commitment <strong>to</strong> this market.<br />
and aims <strong>for</strong> 10m by 2012. Cosmos and D.light have<br />
In addition <strong>to</strong> distribution bottlenecks, device makers<br />
both sold tens <strong>of</strong> thousands <strong>of</strong> solar LED lanterns, and<br />
face challenges common across BOP businesses. These<br />
have large ambitions. Ef<strong>for</strong>ts are apparent <strong>to</strong> make LPG<br />
include periodic subsidies or <strong>the</strong> promise <strong>of</strong> free help, local<br />
devices accessible <strong>to</strong> <strong>the</strong> BOP, as Vidagas is doing <strong>for</strong><br />
preference <strong>for</strong> <strong>the</strong> status quo, especially regarding such<br />
small enterprises in Mozambique. In Bangladesh,<br />
personal practices as cooking, and <strong>the</strong> need <strong>to</strong> <strong>for</strong>m<br />
Totalgas is exploring how <strong>to</strong> bring LPG <strong>to</strong> <strong>the</strong> homes <strong>of</strong><br />
complex partnerships <strong>to</strong> overcome all <strong>of</strong> <strong>the</strong>se barriers.<br />
cus<strong>to</strong>mers using mobile distribu<strong>to</strong>rs.<br />
With a global market <strong>of</strong> billions <strong>of</strong> people, device<br />
Despite <strong>the</strong>se promising developments, mass-market<br />
companies expect <strong>to</strong> break even in coming years. They<br />
devices struggle <strong>to</strong> find <strong>the</strong> distribution channels that<br />
continue <strong>to</strong> receive social inves<strong>to</strong>r funding, demonstrating<br />
would allow <strong>the</strong>m <strong>to</strong> reach <strong>the</strong> potential market. Low-<br />
confidence in <strong>the</strong> impact and scalability <strong>of</strong> <strong>the</strong> massincome<br />
communities, at least in <strong>the</strong> rural context, suffer<br />
market device business model.<br />
from a lack <strong>of</strong> retail distribution channels. Device makers<br />
struggle <strong>to</strong> find distribu<strong>to</strong>rs who could handle inven<strong>to</strong>ry<br />
control, provide maintenance, or float working capital.<br />
Envir<strong>of</strong>it and BP created distribution systems in India <strong>for</strong><br />
<strong>the</strong>ir cooks<strong>to</strong>ves. This strategy was successful at<br />
moderate quantities but becomes increasingly onerous<br />
at scale. Although taking on multiple stages <strong>of</strong> <strong>the</strong> value<br />
chain is a common business strategy, such vertical<br />
integration is a challenge in low-income markets. The<br />
expertise required <strong>to</strong> manufacture a solar LED lantern<br />
does not necessarily translate <strong>to</strong> building a distribution Figure 5 Envir<strong>of</strong>it cooks<strong>to</strong>ve<br />
35