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Access to Energy for the Base of the - Ashoka

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A Mightylight, Cosmos<br />

pioneering solar LED lantern<br />

A BP Oorja s<strong>to</strong>ve<br />

$ 10-45<br />

$ 15-30<br />

A typical Solar LED lantern contains:<br />

� A small solar panel (0.5-2.5W)<br />

� A bright LED light (up<strong>to</strong> 400 Lux)<br />

� A replaceable battery s<strong>to</strong>ring >10 hours <strong>of</strong> light<br />

Options may include:<br />

� Multiple bright settings<br />

� Battery level indica<strong>to</strong>r<br />

� Mobile charger<br />

Efficient and clean cooks<strong>to</strong>ves can rely on various fuels and technologies:<br />

� Wood and unprocessed biomass burned in an improved combustion chamber<br />

� Processed agricultural residuals catalyzed in a combustion chamber stirred up<br />

by an electric fan<br />

� LPG or plant oil burned with a burner<br />

� Solar energy heating a cooking chamber<br />

The growth trajec<strong>to</strong>ry <strong>of</strong> mass-market devices is channel, and it is difficult, time-consuming and<br />

impressive. BP has reached 350k cus<strong>to</strong>mers with its expensive <strong>to</strong> be an expert on multiple fronts. Still, new<br />

Oorja cooks<strong>to</strong>ve, which launched only in 2006, and entrants such as pro<strong>to</strong>s keep coming - and pro<strong>to</strong>s is<br />

created over 6k direct and indirect jobs. Envir<strong>of</strong>it had building a plant in Indonesia that can manufacture 50k<br />

sold over 50k efficient cooks<strong>to</strong>ves by <strong>the</strong> beginning <strong>of</strong> efficient cooks<strong>to</strong>ves, which is a strong sign <strong>of</strong><br />

2009, expects 200k cus<strong>to</strong>mers by <strong>the</strong> end <strong>of</strong> <strong>the</strong> year, commitment <strong>to</strong> this market.<br />

and aims <strong>for</strong> 10m by 2012. Cosmos and D.light have<br />

In addition <strong>to</strong> distribution bottlenecks, device makers<br />

both sold tens <strong>of</strong> thousands <strong>of</strong> solar LED lanterns, and<br />

face challenges common across BOP businesses. These<br />

have large ambitions. Ef<strong>for</strong>ts are apparent <strong>to</strong> make LPG<br />

include periodic subsidies or <strong>the</strong> promise <strong>of</strong> free help, local<br />

devices accessible <strong>to</strong> <strong>the</strong> BOP, as Vidagas is doing <strong>for</strong><br />

preference <strong>for</strong> <strong>the</strong> status quo, especially regarding such<br />

small enterprises in Mozambique. In Bangladesh,<br />

personal practices as cooking, and <strong>the</strong> need <strong>to</strong> <strong>for</strong>m<br />

Totalgas is exploring how <strong>to</strong> bring LPG <strong>to</strong> <strong>the</strong> homes <strong>of</strong><br />

complex partnerships <strong>to</strong> overcome all <strong>of</strong> <strong>the</strong>se barriers.<br />

cus<strong>to</strong>mers using mobile distribu<strong>to</strong>rs.<br />

With a global market <strong>of</strong> billions <strong>of</strong> people, device<br />

Despite <strong>the</strong>se promising developments, mass-market<br />

companies expect <strong>to</strong> break even in coming years. They<br />

devices struggle <strong>to</strong> find <strong>the</strong> distribution channels that<br />

continue <strong>to</strong> receive social inves<strong>to</strong>r funding, demonstrating<br />

would allow <strong>the</strong>m <strong>to</strong> reach <strong>the</strong> potential market. Low-<br />

confidence in <strong>the</strong> impact and scalability <strong>of</strong> <strong>the</strong> massincome<br />

communities, at least in <strong>the</strong> rural context, suffer<br />

market device business model.<br />

from a lack <strong>of</strong> retail distribution channels. Device makers<br />

struggle <strong>to</strong> find distribu<strong>to</strong>rs who could handle inven<strong>to</strong>ry<br />

control, provide maintenance, or float working capital.<br />

Envir<strong>of</strong>it and BP created distribution systems in India <strong>for</strong><br />

<strong>the</strong>ir cooks<strong>to</strong>ves. This strategy was successful at<br />

moderate quantities but becomes increasingly onerous<br />

at scale. Although taking on multiple stages <strong>of</strong> <strong>the</strong> value<br />

chain is a common business strategy, such vertical<br />

integration is a challenge in low-income markets. The<br />

expertise required <strong>to</strong> manufacture a solar LED lantern<br />

does not necessarily translate <strong>to</strong> building a distribution Figure 5 Envir<strong>of</strong>it cooks<strong>to</strong>ve<br />

35

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