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Access to Energy for the Base of the - Ashoka

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38<br />

For solar LED lanterns and cooks<strong>to</strong>ves, entering a<br />

new market requires:<br />

� Local management<br />

� Market research<br />

� Distribution partners such as CSOs, MFIs, and<br />

local retailers<br />

LPG supply chains present a more complicated<br />

case <strong>for</strong> scale up. As Vidagas experienced in<br />

Mozambique, infrastructure difficulties such as poor<br />

roads cause great difficulties transporting LPG. In<br />

addition, Mozambique has insufficient domestic LPG<br />

s<strong>to</strong>rage plants.<br />

As with any new product, distributed device<br />

entrepreneurs must educate consumers about <strong>the</strong><br />

benefits <strong>of</strong> changing <strong>the</strong>ir behaviour and trusting in a<br />

new and unfamiliar way <strong>of</strong> living. This requires diligence,<br />

creativity, and abundant patience. With 3b people<br />

relying on unclean fuels <strong>for</strong> cooking and lighting,<br />

innovative companies are placing <strong>the</strong>ir bets that <strong>the</strong><br />

distributed devices market is ready <strong>to</strong> take <strong>of</strong>f.<br />

See <strong>the</strong> following pages <strong>for</strong> detailed cases:<br />

CASE STUDY PRODUCT PAGE<br />

BSH pro<strong>to</strong>s Cooks<strong>to</strong>ves 39<br />

BP Oorja Cooks<strong>to</strong>ves 41<br />

Envir<strong>of</strong>it Cooks<strong>to</strong>ves 43<br />

Cosmos Ignite Solar LED Lanterns 45<br />

D.light Solar LED Lanterns 47<br />

Total LPG Mobile<br />

Retail Dealers<br />

LPG s<strong>to</strong>ves 49<br />

Vidagas LPG s<strong>to</strong>ves 51

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