Annual Report 2010 - Knorr-Bremse AG.
Annual Report 2010 - Knorr-Bremse AG.
Annual Report 2010 - Knorr-Bremse AG.
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102 RepoRt | CoMMeRCIAL VeHICLe SYSteMS<br />
Meeting the needs of<br />
the BRIC states<br />
As the world’s largest commercial vehicle markets, Brazil, Russia, India and<br />
China – the BRIC states – have high requirements for commercial vehicle<br />
components. For many years, <strong>Knorr</strong>-<strong>Bremse</strong> has pursued a consistent regionalization<br />
strategy aimed at covering the specific needs of the markets in these<br />
countries. And its efforts have paid off in the form of steady growth in demand<br />
for <strong>Knorr</strong>-<strong>Bremse</strong> components.<br />
All over the world <strong>Knorr</strong>-<strong>Bremse</strong> offers innovative, region-specific solutions<br />
aimed at improving vehicle safety and energy efficiency and tailored to the<br />
needs of individual markets. In developing its products it always takes into account<br />
customer requirements in the various countries, with their differing infrastructures,<br />
transport systems and climatic conditions. Localized products also<br />
must comply with national legislation and, in some cases, have to be locally produced,<br />
either for cost reasons, or to meet customs regulations or quite simply<br />
because of the distances involved.<br />
In <strong>2010</strong> the focus was on products especially tailored to the needs of the BRIC<br />
states.