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Annual Report 2010 - Knorr-Bremse AG.

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102 RepoRt | CoMMeRCIAL VeHICLe SYSteMS<br />

Meeting the needs of<br />

the BRIC states<br />

As the world’s largest commercial vehicle markets, Brazil, Russia, India and<br />

China – the BRIC states – have high requirements for commercial vehicle<br />

components. For many years, <strong>Knorr</strong>-<strong>Bremse</strong> has pursued a consistent regionalization<br />

strategy aimed at covering the specific needs of the markets in these<br />

countries. And its efforts have paid off in the form of steady growth in demand<br />

for <strong>Knorr</strong>-<strong>Bremse</strong> components.<br />

All over the world <strong>Knorr</strong>-<strong>Bremse</strong> offers innovative, region-specific solutions<br />

aimed at improving vehicle safety and energy efficiency and tailored to the<br />

needs of individual markets. In developing its products it always takes into account<br />

customer requirements in the various countries, with their differing infrastructures,<br />

transport systems and climatic conditions. Localized products also<br />

must comply with national legislation and, in some cases, have to be locally produced,<br />

either for cost reasons, or to meet customs regulations or quite simply<br />

because of the distances involved.<br />

In <strong>2010</strong> the focus was on products especially tailored to the needs of the BRIC<br />

states.

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