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Annual Report 2010 - Knorr-Bremse AG.

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30<br />

Social responsibility and sustainability<br />

Particularly in times of globalization and climate change,<br />

being successful invariably also means conducting all aspects<br />

of one‘s business, from planning to execution, with<br />

foresight. Doing so in awareness of a responsibility for the<br />

impact of one‘s actions on people, the environment, and<br />

society, and working relentlessly to optimize that impact,<br />

has become a maxim of modern corporate management.<br />

In <strong>2010</strong>, several projects were initiated to further enhance<br />

<strong>Knorr</strong>-<strong>Bremse</strong>‘s sustainability performance. For example,<br />

<strong>Knorr</strong>-<strong>Bremse</strong> became a signatory to the United Nations<br />

Global Compact initiative, thereby not only making a commitment<br />

to observe the Global Compact‘s ten globally acknowledged<br />

principles in the fields of human rights, labor,<br />

environment, and anti-corruption, but also undertaking to<br />

implement and promote them in its everyday work.<br />

efforts in the wake of natural disasters, such as the earthquake<br />

in Haiti, floods in Pakistan and the Czech Republic,<br />

and the toxic sludge disaster in Hungary.<br />

<strong>Knorr</strong>-<strong>Bremse</strong> Global Care was founded in response to the<br />

tsunami disaster of December 26, 2004 to provide unbureaucratic,<br />

effective and lasting help to the victims. Since<br />

then, 69 aid projects have been realized in a total of 31<br />

countries on four continents. The projects are supervised<br />

on a voluntary basis and with great dedication by <strong>Knorr</strong>-<br />

<strong>Bremse</strong> employees. By year-end <strong>2010</strong>, with donations totaling<br />

EUR 5.3 million, Global Care had reached out to help<br />

some 200,000 people.<br />

The spotlight in <strong>2010</strong> was on the adoption of the <strong>Knorr</strong>-<br />

<strong>Bremse</strong> Corporate Social Responsibility (CSR) Strategy,<br />

which anchors corporate responsibility and sustainability<br />

in the corporate strategy, the management system, and<br />

the company‘s business processes. Together with the<br />

<strong>Knorr</strong>-<strong>Bremse</strong> Corporate Values and the UITP Charta for<br />

Sustainable Development, the ten principles of the Global<br />

Compact form the basis for all activities and commitments<br />

in this area. Through its new CSR strategy, <strong>Knorr</strong>-<strong>Bremse</strong> is<br />

also responding to the needs of its customers, who are increasingly<br />

demanding documentary proof of compliance<br />

with and management of ecological and social standards.<br />

As in previous years, in <strong>2010</strong> <strong>Knorr</strong>-<strong>Bremse</strong> supported the<br />

charitable organization <strong>Knorr</strong>-<strong>Bremse</strong> Global Care, which<br />

was founded in 2005, providing funding for its activities in<br />

the amount of EUR 1,000,000 in the year under review. The<br />

main focus of the organization‘s activities in <strong>2010</strong> was on<br />

the pursuit of long-term projects, such as the construction<br />

of a permanent hospital ward in Burma‘s Irrawaddy Delta<br />

which was devastated by Cyclone Nardis in 2008. In <strong>2010</strong>,<br />

the organization also supported several emergency relief

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