Annual Report 2010 - Knorr-Bremse AG.

132 RepoRt | KnoRR-BReMSe GRoUp
Knorr-Bremse a magnet
for visitors
Under the heading of “Efficient.Technology.Worldwide”, Knorr-Bremse showcased
its leading-edge braking technology and on-board systems to a broadbased
audience at the two key trade fairs of 2010 – both held in Germany. At
the rail transportation fair InnoTrans in Berlin, efficient products and technological
innovations shared the spotlight with solutions that underpinned the
Group’s worldwide systems expertise. At the IAA Commercial Vehicles show in
Hanover, the focus was on energy efficiency, cutting emissions, and boosting
safety through driver assistance systems.
Hundreds of thousands of visitors from across the globe, top level customer contacts
and impressive trade fair stands left exhibitors with plenty to talk about at
the InnoTrans and IAA Commercial Vehicles fairs in 2010. With an increase of over
20% in visitor numbers the InnoTrans broke the previous record set in 2008. This
was also reflected at the Knorr-Bremse stand, which at times hosted as many as
300 visitors at once. At the Knorr-Bremse Commercial Vehicle Systems stand at
the IAA too, visitor numbers were up by around 10% compared to the previous
IAA in 2008, despite an overall downturn in attendance at the fair.