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Successful transport decision-making - Osmose

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Vol 1 - <br />

Vol 2 - <br />

Next<br />

MAJOR<br />

INFRASTRUCTURE<br />

PROJECT<br />

Problem identification:<br />

how to change the image of the square<br />

how to do it fast<br />

how to do it inexpensively<br />

how not to upset the public<br />

how to co-operate with the experts from other departments<br />

how to communicate with the public<br />

how to implement relevant tools<br />

how to evaluate the results<br />

Creating of project team and meeting<br />

organisation<br />

The first step for the successful progress of the Case Study was<br />

the establishment of the project team. The project team was<br />

responsible for providing the feedback to the public and was also<br />

responsible for providing the information to the city council, to all<br />

the institutions involved and to the public affected by the<br />

proposals. The meetings took place at OUPR. Regular meetings<br />

of a regular group of people from the institutions involved<br />

seemed to be the most suitable tool for the smooth development<br />

of the whole project. A problem occurred during the first meeting<br />

which could not be solved. The participants were not able to<br />

discuss peacefully, without emotion and arguing. Thereafter the<br />

meetings were facilitated by CpKP and the problem mentioned<br />

above was solved.<br />

The overall strategy for engagement and project management<br />

The strategy consisted of the following steps:<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Creation of the project team<br />

Preparation of background material and creation of alternative solutions<br />

Information and media strategy<br />

Interactive live radio discussion<br />

Public opinion surveys<br />

Interactive exhibition about the Mendel Square<br />

Roundtables with target groups<br />

Feedback to stakeholders<br />

Preparation and marketing<br />

Facilitation of meetings<br />

An Important condition for successful communication was the<br />

engagement of an independent consultancy organisation -<br />

Centrum for Community Work - for the project.<br />

39

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