Successful transport decision-making - Osmose

Glossary
Vol 1 - Table of Contents
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Institutional
marketing
A focused campaign targeting decision-makers and public
authorities. The key aim is to influence these groups and win
their support
Open space event
An informally structured event, in which individuals and
groups can debate issues and options in the context of an
evolving agenda
Interactive
engagement
Internet
A range of techniques that enable stakeholder groups to
engage in an interactive manner with the project team and
other stakeholder groups; some techniques are more suited
to dealing with issues relating to strategies or policies, and
others with transport schemes
Technology to enable the dissemination of information and
two-way communication via the World Wide Web and email
Opponents
Option
assessment
Those who object to a transport project and seek to prevent
its implementation, or to modify the strategy or scheme
An appraisal of how suggested options meet the stated
objectives and targets
Leaflet and
brochure
A short, printed document typically used to deliver a simple
message to a large number of people
Option generation
The development of alternative strategies or schemes
representing different ways of meeting the project objectives
Marketing
strategy
Defines the activities which will be undertaken to promote
support for a project, both in terms of its implementation and
subsequent use
Organisational
structure
Defines the roles and responsibilities and the management
hierarchy for the project team, and its relationships with
other key organisations
Media
Includes organisations whose function is to provide
information to the public or defined professional groups; the
media covers television, newspapers, the professional
press, news agencies, radio stations and internet news sites
Outcome
indicators
Measure the impacts, benefits and changes that are
experienced by different stakeholder groups, during or after
the implementation of a project
Media strategy
Defines the activities which will be undertaken at various
stages in the transport decision-making process, and how
they will be managed, to ensure effective use of the media
Planning for Real
The local community uses three dimensional models to
identify problems and to suggest ways of addressing them
through an appropriate scheme or schemes
Monitoring
An on-going measurement of progress, through the
collection of new data and/or collation of existing data
sources
Post
implementation
evaluation
Based on data on final output and outcome indicators, this
involves the assessment of how successful the project has
been in meeting its objectives, in a cost effective manner
Newsletter
A document (printed or electronic) which is produced
regularly, providing current information on how a project is
progressing
Potential problems
Discussed under each tool, these review barriers which
could in the future cause delays, major modifications, or the
cancellation of a project, if not anticipated and addressed
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