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Asia Memory-Bad memories fading

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TMT<br />

<strong>Memory</strong> Devices Technology<br />

8 October 2010<br />

abc<br />

Margins benefit. Cost reductions from process<br />

migration, multi-bits outpace ASP declines. We<br />

expect cost leaders, namely Toshiba and Samsung<br />

to benefit from aggressive cost reductions. So<br />

despite falling ASP, we expect margins to expand.<br />

NAND revenue, supply bit growth and ASP trends<br />

50,000<br />

8.0<br />

40,000<br />

6.0<br />

30,000<br />

4.0<br />

20,000<br />

10,000<br />

2.0<br />

-<br />

-<br />

2008 2009 2010f 2011f 2012f<br />

Supply (GB, m)<br />

Rev enue (USD mn)<br />

ASP (USD, 16Gb equ.)<br />

Source: Gartner, HSBC forecasts<br />

For example, we estimate Samsung would achieve<br />

operating margin of almost 24% this year.<br />

Toshiba’s 1QFY11 operation margin from its<br />

memory business was 15%, and the company<br />

expects it to rise to achieve c15-20% for 2QFY11<br />

(end-September 2011). Similarly, SanDisk<br />

expects cost reductions/GB to be

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