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TMT<br />
<strong>Memory</strong> Devices Technology<br />
8 October 2010<br />
abc<br />
Margins benefit. Cost reductions from process<br />
migration, multi-bits outpace ASP declines. We<br />
expect cost leaders, namely Toshiba and Samsung<br />
to benefit from aggressive cost reductions. So<br />
despite falling ASP, we expect margins to expand.<br />
NAND revenue, supply bit growth and ASP trends<br />
50,000<br />
8.0<br />
40,000<br />
6.0<br />
30,000<br />
4.0<br />
20,000<br />
10,000<br />
2.0<br />
-<br />
-<br />
2008 2009 2010f 2011f 2012f<br />
Supply (GB, m)<br />
Rev enue (USD mn)<br />
ASP (USD, 16Gb equ.)<br />
Source: Gartner, HSBC forecasts<br />
For example, we estimate Samsung would achieve<br />
operating margin of almost 24% this year.<br />
Toshiba’s 1QFY11 operation margin from its<br />
memory business was 15%, and the company<br />
expects it to rise to achieve c15-20% for 2QFY11<br />
(end-September 2011). Similarly, SanDisk<br />
expects cost reductions/GB to be