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TMT<br />
<strong>Memory</strong> Devices Technology<br />
8 October 2010<br />
abc<br />
lower NAND prices, the availability of larger capacity mobile NAND, rapidly rising screen resolutions, higher<br />
resolution video, games content and cannibalisation of media players.<br />
Worth a look? When and what?<br />
Timing – over the next 1-2 quarters<br />
Despite lowering forecasts for our companies, valuations are close to trough levels for many stocks. Has the<br />
market priced in all industry-wide negativity? For commodity DRAM, it is close to doing so – a weak 4Q10<br />
earnings outlook for industry participants, possibly extending out to 1Q11, is the consensus view now.<br />
We expect to see sentiment starting to turn more positive by end-4Q10 or early 1Q11 as potential easing<br />
of DRAM ASP declines by 2Q11 starts pricing in; the PC market would require a couple of quarters to<br />
absorb Taiwanese vendors’ bit growth during 4Q10/1Q11. By the end of this year we think price<br />
elasticity will restart stunted growth in DRAM content/system. This should become evident in PC OEM<br />
results and market data, boosting confidence that future DRAM ASP declines could be more muted.<br />
For NAND, key catalysts would include firmer-than-expected ASPs starting in 4Q10/1Q11e. This would<br />
reflect soaring demand especially from smartphones. Firmer ASPs could also arise from orders of larger<br />
density units towards 1Q-2Q11 as tablet releases accelerate in 2H11. By 3Q11 we could see prices<br />
softening more as Samsung and Toshiba start mass production at new fabs in earnest.<br />
Stock coverage and ratings summary<br />
Company Ticker Rating New TP<br />
(LC)<br />
CP (LC)<br />
Potential<br />
return (%)<br />
Previous<br />
TP<br />
Change<br />
(%)<br />
Previous<br />
rating<br />
Change<br />
Samsung Electronics 005930 KS OW 1,139,000 793,000 44% 1,139,000 0% OW -<br />
Hynix Semiconductor 000660 KS OW(V) 32,000 23,400 37% 36,000 -11% OW(V) -<br />
Elpida <strong>Memory</strong> 6665 JP OW(V) 1,500 928 62% 3000 -50% OW(V) -<br />
Nanya Technology 2408 TT N(V) 20 19.3 4% 25 -20% N(V) -<br />
Inotera Memories 3474 TT N(V) 17 16.2 5% 20 -15% N(V) -<br />
Winbond 2344 TT OW(V) 10.8 8.03 34% 12.8 -16% OW(V) -<br />
Source: HSBC<br />
Go for the leaders<br />
We expect memory vendor prospects and valuations to diverge as leaders accelerate process migration<br />
and improve product mix. Increasingly DRAM and NAND bit growth are driven by mobile, enterprise<br />
applications that demand high-performance parts fabricated on advanced processes.<br />
Our top sector pick is Samsung Electronics (OW, 44% upside potential to TP) based on its unparalleled<br />
overall memory positioning and compelling valuations. It remains the industry leader in cost efficiency<br />
and is highly leveraged into high-growth, high-margin sub-segments in both DRAM and NAND. Its<br />
diversified technology portfolio – especially its telecoms operations – provide portfolio defensiveness,.<br />
We think 1.3x 2011e PB (historic range: 1.1-2.5x) is compelling.<br />
Of the pure plays, we find Hynix (OW(V), 37% upside potential to TP) attractive. Valuations are<br />
undemanding at 1.3x 2011e PB (historic range: 0.5-2.5x) compared to its 20%-plus ROE, driven by<br />
strong positioning in high-end DRAM and rapid catch-up with NAND leaders Toshiba and Samsung with<br />
its 2xnm product (that is customer sampling at the moment). Legacy concerns over its balance sheet are<br />
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