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TMT<br />
<strong>Memory</strong> Devices Technology<br />
8 October 2010<br />
abc<br />
Hynix consolidated revenue breakdown<br />
100%<br />
80%<br />
industry-wide supply and our assumption of<br />
another 6% strengthening in the KRW.<br />
DRAM revenue (KRWbn), operating margins<br />
60%<br />
12,000<br />
40.0%<br />
40%<br />
20%<br />
10,000<br />
8,000<br />
6,000<br />
20.0%<br />
0.0%<br />
0%<br />
2007 2008 2009 2010f 2011f 2012f<br />
DRAM NAND MCP and others<br />
4,000<br />
2,000<br />
-<br />
2007 2008 2009 2010f 2011f 2012f<br />
-20.0%<br />
-40.0%<br />
Source: Company, HSBC estimates<br />
Revenue (KRW bn)<br />
OPM<br />
Consolidated revenue, OP (KRWbn) and OPM (%)<br />
20,000<br />
40%<br />
15,000<br />
20%<br />
10,000<br />
0%<br />
5,000<br />
-<br />
-20%<br />
(5,000) 2008 2009 2010f 2011f 2012f -40%<br />
Revenue OP OP margin(%)<br />
Source: Company, HSBC estimates<br />
For 2011e, we think the impact of lower ASPs is<br />
unavoidable. We forecast consolidated revenue to<br />
rise c6% y-o-y and consolidated operating profit<br />
to decline 10% y-o-y. At the parent level, this<br />
translates into a 4% increase in revenue and a<br />
25% decline in operating profit. Our 2011e parent<br />
revenue forecast is in line with consensus, but our<br />
operating profit forecast is 9% below consensus.<br />
DRAM<br />
Revenue, margin outlook<br />
This year, we forecast consolidated revenue to<br />
rise 64% in KRW terms, on a 42% bit growth and<br />
blended ASP increase of 27%. We expect the<br />
KRW to strengthen 12% compared to last year.<br />
We forecast 2011e consolidated revenue growth<br />
to fall 4%; bit growth is to remain strong at 51%<br />
y-o-y but is offset by a 32% ASP fall on greater<br />
Source: Company, HSBC estimates<br />
We expect greater cost efficiencies (mostly by<br />
process migration and improved production<br />
techniques) plus operating leverage to expand<br />
operating profitability to 36.1% from 3.7% last<br />
year, reducing to 29.3% in 2011e. For 3Q10,<br />
Hynix guides DRAM ASP and bit growth of a<br />
‘slight’ drop and mid-single digit rise respectively.<br />
Bit growth, ASP assumptions (%)<br />
60%<br />
40%<br />
20%<br />
0%<br />
-20%<br />
-40%<br />
-60%<br />
2008 2009 2010f 2011f 2012f<br />
Bit growth ASP<br />
Source: Company, HSBC estimates<br />
Technology – process migration<br />
Positively, Hynix’s focus remains on profitability<br />
enhancement by 1) increasing higher margin<br />
DDR3 and specialist DRAM proportions and 2)<br />
cost reduction through process migration. DDR3<br />
proportion at end-2009 was c50%; by end-2010<br />
the DDR3 proportion should rise to c70-80%.<br />
69