Annual Report 2010 - Christchurch City Council
Annual Report 2010 - Christchurch City Council
Annual Report 2010 - Christchurch City Council
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Economic development<br />
<strong>Council</strong> activities and<br />
services<br />
<strong>Annual</strong> <strong>Report</strong><br />
<strong>Christchurch</strong> Otautahi<br />
<strong>2010</strong><br />
p67.<br />
<strong>Council</strong> activities and services<br />
Economic development<br />
What is economic development and what does the<br />
<strong>Council</strong> do?<br />
We support <strong>Christchurch</strong> businesses and key industries to grow,<br />
helping to build a prosperous city. Increasing the number of<br />
visitors and tourists helps boost the local economy, while civic and<br />
international relations programmes help build useful international<br />
partnerships and foster cultural understanding within the local<br />
community.<br />
Why is the <strong>Council</strong> involved in economic<br />
development?<br />
A sound economy is essential for the city to achieve its goals.<br />
Economic prosperity, shared fairly among all <strong>Christchurch</strong><br />
residents, enables improved access to health care, education and<br />
other services. An economy based on technology and added value<br />
places fewer demands on the natural environment.<br />
Local government is responsible for promoting the cultural,<br />
economic, environmental and social well-being of communities<br />
for the present and the future and for contributing towards the<br />
achievement of the city’s Community’s Outcomes.<br />
Economic development activities contribute to the economic<br />
and social well-being of the community by ensuring that a range<br />
of employment, business start up and other programmes are<br />
available to support individuals and business. There is a significant<br />
impact through tourism and promotion of the region. These and<br />
other economic development activities carried out by the <strong>Council</strong><br />
help make <strong>Christchurch</strong> a prosperous city- one of the nine goals<br />
included in our Community Outcomes. For more information on<br />
these goals see the Community Outcomes section of this report.<br />
How does it affect me?<br />
A strong economy benefits everyone in <strong>Christchurch</strong> because it<br />
creates employment and business opportunities. A culturally<br />
inclusive city that has strong international ties is more likely to<br />
attract high-value migrants, investment and innovation.<br />
What activities are included in economic<br />
development?<br />
Regional economic development, business support and<br />
welfare development<br />
<strong>Christchurch</strong> is the main business location for Canterbury and the<br />
South Island. The <strong>Council</strong> works in three key areas:<br />
• economic development<br />
• industry and business development<br />
• promotion of <strong>Christchurch</strong> and Canterbury to tourists and<br />
visitors<br />
<strong>City</strong> promotions<br />
We promote <strong>Christchurch</strong> as an attractive place to work and to do<br />
business. Promotional brochures, websites and displays advertise<br />
events and attractions.<br />
Civic and international relations<br />
We promote cultural links with city-to-city programmes. These<br />
help to attract high-value investment and innovation. <strong>Council</strong> staff<br />
maintain relationships with Antarctic partners, and organise civic<br />
and mayoral events such as citizenship ceremonies and ANZAC Day<br />
services.<br />
What did we achieve?<br />
The regional economic development governance group completed<br />
the review of the Canterbury Regional Economic Development<br />
Strategy (CREDS). The strategy identifies five key priority areas as a<br />
focus for projects to deliver on the vision:<br />
• Canterbury Water<br />
• Canterbury Intellectual Property<br />
• Canterbury Trade Alliance<br />
• Canterbury Connectivity (especially broadband)<br />
• Canterbury Tourism.<br />
Applications have been made and the full funding available for<br />
Canterbury from NZ Trade and Enterprise has been allocated to<br />
projects in these areas. Amongst the projects funded is work on<br />
the Canterbury Regional Innovation System being lead by Grow<br />
Mid Canterbury with support from Canterbury Development<br />
Corporation (CDC).<br />
CDC has been leading the development of the <strong>Christchurch</strong><br />
Economic Development Strategy (CEDS). The strategy positions<br />
<strong>Christchurch</strong> as a Smart <strong>City</strong> and the hub of the South Island.<br />
Challenging ‘stretch’ goals for the city’s economy are identified and<br />
a series of projects to begin the transformation of the <strong>Christchurch</strong><br />
economy are identified.<br />
The first stage of the <strong>Christchurch</strong> and Canterbury Tourism (CCT)<br />
joint venture funding for the Australian market (January – June<br />
<strong>2010</strong>) brought an extra 13,000 Australians to the region. Overall<br />
visitor numbers have shown growth fuelled by the Australian<br />
market and supported by the domestic market.<br />
It has been a positive year for conferences and events with a<br />
significant increase in activity in the second half of the year. Over<br />
the period the <strong>Christchurch</strong> & Canterbury Convention Bureau has<br />
participated in nearly 50 city bids.<br />
Plans are well underway for the Rugby World Cup 2011 and CCT<br />
continues to promote events to visitors.
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