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Annual Report 2010 - Christchurch City Council

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Economic development<br />

<strong>Council</strong> activities and<br />

services<br />

<strong>Annual</strong> <strong>Report</strong><br />

<strong>Christchurch</strong> Otautahi<br />

<strong>2010</strong><br />

p69.<br />

<strong>Council</strong> activities and services<br />

Economic development<br />

Activity Level of service Actual Target<br />

Regional economic<br />

development, business<br />

support, and workforce<br />

development (continued)<br />

CDC initiates and/or implements<br />

priority economic development<br />

projects identified through CEDS<br />

or Canterbury Regional Economic<br />

Development Strategy<br />

CDC continues to work on<br />

the Cruise Ship Berth, Health<br />

Innovation Hub and Centre for<br />

Innovative Foods<br />

Three projects (new and ongoing)<br />

per annum unless agreed<br />

otherwise by CDC’s board<br />

CDC delivers a programme<br />

supporting existing and emerging<br />

high growth industry sectors<br />

Ongoing support and activity<br />

is provided to six sectors:<br />

ICT, International Education,<br />

Specialised Manufacturing,<br />

functional Foods, Nutraceuticals<br />

and Medtech sectors<br />

Identify and support five highgrowth-potential<br />

industry sectors<br />

and/or cluster groups (ongoing)<br />

unless agreed otherwise by CDC’s<br />

board<br />

CDC delivers customised<br />

business acceleration services<br />

to businesses with high growth<br />

potential<br />

The Enterprise Training<br />

Programme (ETP) contract has<br />

been successfully delivered<br />

within the city and region. In<br />

excess of 90% of the programme<br />

has been delivered to high growth<br />

potential businesses in multiple<br />

target sectors<br />

80% of ETP delivered to support<br />

needs of high-growth-potential<br />

businesses unless agreed<br />

otherwise by CDC’s board<br />

<strong>Council</strong> to work with CCT to<br />

implement strategic plan that<br />

supports and delivers on visitor<br />

strategy<br />

The plan is not completed. CCT<br />

expressed that its mandate<br />

is visitor marketing, not the<br />

implementation of the Visitor<br />

Strategy. CCT will only play this<br />

role if <strong>Council</strong> provides associated<br />

additional funding. The issue<br />

of where the mandate lies for<br />

implementing the Visitor Strategy<br />

needs to be resolved<br />

Three year strategic plan<br />

completed annually by 15 June<br />

Implementation to date reviewed<br />

as part of wider work to audit<br />

delivery of <strong>Council</strong> strategies<br />

Visitors’ strategy implementation<br />

progress is monitored and<br />

reviewed with key stakeholders<br />

as part of the strategic planning<br />

process<br />

CCT promotes <strong>Christchurch</strong> and<br />

Canterbury as the best value<br />

destination for conventions,<br />

incentive travel and exhibitions<br />

Covec research shows 19.6%<br />

average market share for the<br />

region from July 2009 to March<br />

<strong>2010</strong>. NB: a new research<br />

programme was introduced on 1<br />

June 2009<br />

18% market share of conference<br />

delegate days by 2015 unless<br />

agreed otherwise by CCT’s board<br />

9.8% increase in conference days.<br />

NB: a new research programme<br />

was introduced on 1 June 2009<br />

3% increase in conference<br />

delegate days per annum<br />

(ongoing) unless agreed<br />

otherwise by CCT’s board<br />

CCT supports tourism operators<br />

to improve the environmental and<br />

cultural sustainability of their<br />

businesses<br />

Achieved. 351 licensed operators<br />

in Canterbury<br />

5% per annum increase in<br />

Qualmark licensed operators<br />

with a starting base in 2007 of 285<br />

unless agreed otherwise by CCT’s<br />

board

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