Nintendo: The Company and its Founders - Sharyland ISD

WELCOMING THE WII
basic concepts and goals, not
about the technical specifications
of the console. This was the
Wii’s first major step. 6
NINTENDO AND THE WORLD
Nintendo’s journey to creating
the Wii had been a long road for
an old company. During its more
than 100-year existence, Nintendo
revolutionized the entertainment
industry by producing innovative
games that employed wit and
humor. Until Nintendo came
along, most games on the market
focused on violent forms of
entertainment, such as shooting
gaming. Although Nintendo also
played a big part in producing
violent games, it made an effort to
create many games and characters
appropriate for younger audiences.
When the Super Mario Brothers
game was introduced in 1985,
the industry saw an unusual lead
WII REMOTES
The Nintendo designers did
their best to make the Wii controller
as visually appealing
as possible. They were aware
that people who did not play
video games were not inclined
to pick up a game controller,
except to put it away where
it would not be seen. The
designers compared television
remotes to game controllers
and considered how television
remotes were allowed to
remain out in the open, lying
on couches, coffee tables, or
even the floor. Sometimes
the problem people had with
video game controllers were
the long wires from the controller
to the console, strewn
across the floor. To make the
controller for the Wii more
attractive and user-friendly,
designer Satoru Iwata decided
to make it slim and wireless,
just like a television remote.
The result was the sleek, rectangular
Wii remote.
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