Nintendo: The Company and its Founders - Sharyland ISD

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CHAPTER 7 Donkey Kong was NOA’s first successful arcade game. DONKEY KONG ARRIVES In 1980, Miyamoto got his first big break. With Nintendo’s other video game developers busy with other projects, Yamauchi asked Miyamoto to create a game to replace Radarscope. This was a perfect fit for the new apprentice, because he loved 58
DONKEY KONG ARRIVES the lively cartoon action of video games. He gladly accepted the challenge. Perhaps thinking of his childhood experiences with theater, Miyamoto told Yamauchi that video games could be so much more than the simplistic “shoot-‘em-ups” now on the market. He suggested deeper themes from fiction, using mythical characters. Yamauchi was concerned less with artistic themes than turning a losing enterprise around. Radarscope had been a complete failure. He told Miyamoto that his assignment was to convert the failed Radarscope game into a product that would actually sell. Yokoi would be his boss. Miyamoto got right to work and eventually came up with a theme he liked based on the US cartoon Popeye. Problems arose with licensing agreements, however. The cartoon’s creators were reluctant to have their characters used in Nintendo’s video game. Miyamoto had to drop the idea—or base it more loosely on the cartoon. Miyamoto combined his original idea with the King Kong story from the legendary gorilla monster film. He began with a gorilla that was not nearly as dangerous as King Kong. He added a little man and decided that the gorilla would be his enormous pet. 59
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THE COMPANY AND ITS FOUNDERS by Mar
Page 6 and 7:
CREDITS Published by ABDO Publishin
Page 8 and 9:
CHAPTER 1 People stood in line at a
Page 10 and 11: NINTENDO In 1990, a study showed th
Page 12 and 13: NINTENDO Miyamoto worked for Ninten
Page 14 and 15: NINTENDO character: a little plumbe
Page 16 and 17: CHAPTER 2 Hanafuda are smaller and
Page 18 and 19: NINTENDO HANAFUDA Hanafuda playing
Page 20 and 21: NINTENDO Nintendo began in the city
Page 22 and 23: NINTENDO MATERNAL STRENGTH Hiroshi
Page 24 and 25: NINTENDO concerns about employees f
Page 26 and 27: CHAPTER 3 Yamauchi struck a deal wi
Page 28 and 29: NINTENDO The inventors at Nintendo
Page 30 and 31: NINTENDO Yamauchi’s instinct told
Page 32 and 33: NINTENDO MASAYUKI UEMURA Masayuki U
Page 34 and 35: NINTENDO GENYO TAKEDA Genyo Takeda
Page 36 and 37: CHAPTER 4 From left, Federico Faggi
Page 38 and 39: NINTENDO exploding. One of the most
Page 40 and 41: NINTENDO Game 6 in 1977, Nintendo
Page 42 and 43: NINTENDO YOKOI’S LEGENDARY INSPIR
Page 44 and 45: CHAPTER 5 Mino studied civil engine
Page 46 and 47: NINTENDO returned to Japan, but wit
Page 48 and 49: NINTENDO Life was not that much eas
Page 50 and 51: NINTENDO FINDING A WAY TO THE UNITE
Page 52 and 53: CHAPTER 6 Kids playing arcade games
Page 54 and 55: NINTENDO THE RADARSCOPE DISASTER Wh
Page 56 and 57: NINTENDO Miyamoto grew up in the 19
Page 58 and 59: NINTENDO ADVICE FROM MIYAMOTO When
Page 62 and 63: NINTENDO The gorilla, Miyamoto thou
Page 64 and 65: NINTENDO MARIO TURNS 25 The arcade
Page 66 and 67: NINTENDO and yet he had created wha
Page 68 and 69: CHAPTER 8 Atari 2600 had a joystick
Page 70 and 71: NINTENDO cartridge system to sell f
Page 72 and 73: NINTENDO Arcades were very popular
Page 74 and 75: NINTENDO to risk his long-term visi
Page 76 and 77: CHAPTER 9 NOA released the Nintendo
Page 78 and 79: NINTENDO COMPETITORS BECOME PARTNER
Page 80 and 81: NINTENDO ALL ABOUT MARIO Mario firs
Page 82 and 83: NINTENDO Nintendo also learned from
Page 84 and 85: CHAPTER 10 Nintendo DS THE SKY IS N
Page 86 and 87: NINTENDO POKEMON SERIES FOR GAME BO
Page 88 and 89: NINTENDO Xbox won more buyers due t
Page 90 and 91: NINTENDO GAME SHIFT The success of
Page 92 and 93: NINTENDO on the Wii Fit Plus, baske
Page 94 and 95: NINTENDO Despite producing new cutt
Page 96 and 97: NINTENDO are more about entertainme
Page 98 and 99: NINTENDO TIMELINE 1889 1907 Nintend
Page 100 and 101: NINTENDO TIMELINE 1989 1990 1996 Ga
Page 102 and 103: NINTENDO ESSENTIAL FACTS CREATORS F
Page 104 and 105: NINTENDO GLOSSARY apprentice Someon
Page 106 and 107: NINTENDO ADDITIONAL RESOURCES SELEC
Page 108 and 109: NINTENDO SOURCE NOTES CHAPTER 1. WE
Page 110 and 111:
NINTENDO SOURCE NOTES CONTINUED CHA
Page 112 and 113:
NINTENDO INDEX Arakawa, Minoru (Min
Page 114:
NINTENDO ABOUT THE AUTHOR Mary Fire
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