Nintendo: The Company and its Founders - Sharyland ISD
Nintendo: The Company and its Founders - Sharyland ISD
Nintendo: The Company and its Founders - Sharyland ISD
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NINTENDO<br />
Despite producing new cutting-edge products,<br />
<strong>Nintendo</strong> continues to be a generally cautious<br />
company. In Osamu Inoue’s book <strong>Nintendo</strong> Magic,<br />
he wrote,<br />
Besides amusement <strong>and</strong> software orientation, at<br />
the heart of <strong>Nintendo</strong>’s corporate culture is deep<br />
respect for the importance of luck. No matter how<br />
huge their h<strong>its</strong> might be, they are careful to stay<br />
humble. 6<br />
<strong>Nintendo</strong>’s success has been felt far beyond<br />
the shores of Japan. <strong>The</strong> company is credited with<br />
saving a dying video game industry in the United<br />
States with the NES in the mid-1980s. Once the<br />
market was firmly established, companies became<br />
licensed producers of compatible games, creating<br />
new jobs <strong>and</strong> a thrust of competition that generated<br />
new consoles <strong>and</strong> software in the United States <strong>and</strong><br />
abroad.<br />
NINTENDO WORLD<br />
US citizens have felt a cultural impact from<br />
<strong>Nintendo</strong>’s broad appeal to kids. Nielsen Media<br />
Research showed that in the early 1990s, more<br />
kids played video games on their <strong>Nintendo</strong><br />
consoles than watched cartoons, even the popular<br />
92
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